SOURCE: Business Intelligence Network

August 20, 2007 07:00 ET

InforSense Brings Analysis to Everyday Business Processes

Ron Powell Speaks With InforSense's David Menninger in an Exclusive Interview

DENVER, CO--(Marketwire - August 20, 2007) - David Menninger, VP of Marketing and Product Management at InforSense, in an exclusive interview with Ron Powell and the Business Intelligence Network (, explains how InforSense brings the analysis to the data by embedding analytics into business processes, an approach to business intelligence (BI) that enables organizations to apply decision-making policies in a consistent and efficient manner.

"Organizations have invested enormous amounts of time and money in business intelligence solutions that solve the wrong problem," said David Menninger, VP of Marketing and Product Management at InforSense. "Most BI systems deliver business data to specially trained analysts using special-purpose BI tools. However, the most successful organizations use BI solutions that bring analysis to everyday business processes used throughout the enterprise. Traditional BI tools were not built for this purpose. InforSense provides this capability, as part of its complete set of business intelligence solutions, through workflow based analytics that can be easily deployed into existing applications and infrastructure."

"InforSense business analytics platform allows companies to seamlessly integrate all types of data resources, analytical tools, applications and services that enable decision-makers to interactively analyze data to gain new insights," says Ron Powell, Cofounder and Editorial Director of the Business Intelligence Network. "With InforSense, companies will be able to enjoy a flexible, easy-to-use interface that provides a programming-free application development environment, enabling knowledge workers to easily create ad hoc applications."

To listen to the interview, please click here.

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About InforSense Ltd.

InforSense Ltd., the leader in embedded enterprise analytics, enables organizations to orchestrate and optimize their business-critical decision-making processes. Leading pharmaceutical and biotechnology, consumer goods, healthcare, financial services, manufacturing and communications companies are using the company's flagship product, InforSense, to enhance productivity by embedding analytics within their business processes.

About Business Intelligence Network™

The Network's flagship site leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. provides research and case studies from leading authors and experts in business intelligence. is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Contact Information

  • Contact:
    Business Intelligence Network
    Katie Rostermundt
    Email Contact

    InforSense Ltd.
    Red Javelin Communications, Inc.
    Lisa Allocca
    Email Contact