SOURCE: InfoSearch Media

February 21, 2007 16:19 ET

InfoSearch Media Announces Entry Into Search-Targeted Online Video Market

Scalable, Proprietary Video Production Process to Provide Online Text-to-Video Content at Affordable Price

MARINA DEL REY, CA -- (MARKET WIRE) -- February 21, 2007 -- InfoSearch Media, Inc. (OTCBB: ISHM), leading provider of search-targeted text content and content-based solutions, today announced it has expanded its core product line to include searchable online video content production services. InfoSearch:Video, the Company's new search-targeted online video product provides the same customer benefits as the Company's written, text-based product line, including improved organic search engine rankings, increased, quality site traffic and brand recognition.

"We see strong customer demand for searchable video content and believe there is a very significant, unaddressed market for video content in between expensive high-end video production and user-generated content," said George Lichter, president and CEO, InfoSearch Media, "By leveraging our existing proprietary technology, systems and processes, we will offer an efficient, comprehensive end-to-end, search-targeted text-to-video solution to clients at an affordable price point. InfoSearch's mission is to develop the information people search for in any media. It's a logical extension of that mission to address high-growth markets like video and rich media, and to target significant opportunities in categories including magazine and newspaper and online publishers, healthcare, home improvement and employment."

InfoSearch:Video, the search-targeted online video product, is currently only being offered to a select number of major partners. InfoSearch:Video will be made widely available to online publishers and businesses through the InfoSearch Media sales force by the end of Q2 this year. Companies interested in learning more or applying to the Company's select customer program for InfoSearch:Video can visit www.infosearchmedia.com/ishmvideo for further details.

According to a November 2006 eMarketer report, U.S. people viewing online videos will grow to more than 157 million in 2010. More than seven billion video streams were initiated in the U.S. during July 2006 alone, with an average of 67.4 streams per person, per ComScore Video Metrix.

The InfoSearch:Video product is being designed to serve the needs of publishers and larger businesses, enabling them to develop video content as a viable accompaniment to text-based online content. The InfoSearch:Video product initially will be informational videos from 30 seconds to 5 minutes in length and tagged with search-optimized metadata.

According to a Borrell Associates report, "The New Frontier: Local Online Video Advertising," the local video ad market is predicted to more than double this year to $371 million. The report also states that infomercial-style videos are popular with legal, health and home improvement advertisers, as well as auto and real estate marketers. Typically, video production costs are prohibitive and advertising on television reaches too broad an audience. With InfoSearch:Video the production costs are surprisingly low and on the Web, local online advertising is more targeted and therefore reasonably priced.

About InfoSearch Media

InfoSearch Media (http://www.infosearchmedia.com), the largest dedicated provider of "smart" targeted text and video content for the Internet, is designed to obtain higher rankings, brand recognition and better website performance for publishing and media clients. InfoSearch Media's network of professional writers, editors, other technical specialists and video production facilities also help businesses succeed on the web by implementing text and video content-based Internet marketing solutions. Whether a business needs local ranking in 100 cities or a content publisher who understands the need for targeted online content, InfoSearch Media offers the outsource solutions, capacity and reputation to help any company win the audience they need on the Internet.

Safe Harbor Statement

This release contains "forward-looking statements" that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Management assumes no obligation to comment on or provide an update to its stock purchases or sales in the future except as specifically required by law and by the Securities and Exchange Commission. Factors that might cause such differences include, but are not limited to the challenges of attracting new customers and maintaining existing customers and developing, deploying and delivering InfoSearch services; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers and other risks described from time to time in InfoSearch's filings with the Securities and Exchange Commission. In particular, see InfoSearch's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from InfoSearch. InfoSearch does not assume any obligation to update the forward-looking information contained in this press release.

Contact Information

  • Contact:
    Investor Contact:
    Brinlea Johnson
    The Blueshirt Group, for InfoSearch Media
    415/217-5861
    Email Contact

    Media Contact:
    Heather Gore
    310/822-7741
    Email Contact