SOURCE: InfoSearch Media

January 08, 2007 07:55 ET

InfoSearch Media Appoints Marketing Executive to Lead Product Efforts

Seasoned Marketer From Yahoo! to Accelerate Product Development, Marketing and Online Sales Strategy

MARINA DEL REY, CA -- (MARKET WIRE) -- January 8, 2007 -- Leading online media and search marketing firm InfoSearch Media, Inc. (OTCBB: ISHM) announced today that Heather Gore has joined the Company as Vice President, Product Marketing and Development. Gore brings almost 15 years of experience from some of the world's most recognized online consumer brands and technology companies. She will report directly to President and Chief Executive Officer, George Lichter. Her appointment is effective as of January 2, 2007.

"InfoSearch Media is pleased to have Heather joining its executive team, bringing with her world-class experience and disciplined go-to-market strategies, to help drive our next phase of product development," said InfoSearch Media CEO George Lichter. "Our recent new product announcement of BrandMyself.com signals InfoSearch Media's focus on broadening and deepening our portfolio of offerings. Heather will be a valuable addition to InfoSearch as we build our services, improve our sales strategy and expand our market opportunities to drive future growth."

Prior to InfoSearch, Gore served as Vice President of Marketing and Communications at IGE, a global online games services provider. She was responsible for global sales, product marketing, corporate marketing and both external and internal communications. Previously, she was a Senior Brand Marketing Manager at Yahoo!, where she was responsible for all aspects of marketing planning and execution for Yahoo! Games, including product, online, offline, brand building and sales marketing programs.

"InfoSearch is well positioned to capitalize on its leadership position in the content generation market and build an even stronger presence with new Web 2.0 initiatives," said Gore. "I'm looking forward to working with the team to accomplish our many milestones, bringing new products to market and introducing even more customers to InfoSearch's uniquely powerful solutions."

Gore also has served as a Senior Vice President at Fleishman-Hillard, a global brand communications consultancy, where she held various executive management roles including director of the San Francisco technology practice and director of the West Coast interactive practice. At Fleishman-Hillard, she acted as a client lead and senior strategic counselor for companies including Macromedia, Shockwave.com, Nortel Networks, SBC Communications (now AT&T), Inktomi, Yahoo!, Walmart.com and Sony Computer Entertainment of America. She also has held internal or client management roles with Burson-Marsteller, Sun Microsystems' Java Division and Excite.

About InfoSearch Media

InfoSearch Media (http://www.infosearchmedia.com), the largest dedicated provider of "smart" targeted content for the Internet, is designed to obtain higher rankings, brand recognition and better website performance for publishing and media clients. InfoSearch Media's network of professional writers, editors and other technical specialists also help businesses succeed on the web by implementing content-based Internet marketing solutions. Whether a business needs local ranking in 100 cities or is a content publisher who understands the need for targeted online content, InfoSearch Media offers the outsource solutions, capacity and reputation to help any company win the audience they need on the Internet.

Safe Harbor Statement

This release contains "forward-looking statements" that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Management assumes no obligation to comment on or provide an update to its stock purchases or sales in the future except as specifically required by law and by the Securities and Exchange Commission. Factors that might cause such differences include, but are not limited to the challenges of attracting new customers and maintaining existing customers and developing, deploying and delivering InfoSearch services; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers and other risks described from time to time in InfoSearch's filings with the Securities and Exchange Commission. In particular, see InfoSearch's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from InfoSearch. InfoSearch does not assume any obligation to update the forward-looking information contained in this press release.

Contact Information

  • Contacts:

    Investor Contact:
    Alex Wellins
    The Blueshirt Group, for InfoSearch Media
    415/217-5861
    Email Contact

    Media Contact:
    Frank Knuettel, II
    Chief Financial Officer
    310/822-1103
    Email Contact