SOURCE: Infrared


September 08, 2016 09:15 ET

Infrared, "Human First" Experience Marketing Company, Debuts

Global Firm Delivers Engagement via Live Experiences Focused on Real Human Connections

NEW YORK, NY--(Marketwired - September 08, 2016) - Experience marketing company Infrared formally launches today as a global creator of events and experiences that leverage the power of in-person, face-to-face connections to increase brand engagement for marketers. Infrared is unique in its global offer, generating big ideas that leverage the passion of entertainment, sports, music and popular culture, with particular expertise in designing powerful human connections between stakeholders and brands.

"While considerable focus in marketing today is applied to starting and building relationships through digital, social and mobile channels, there is growing evidence that face-to-face human interactions are more important than ever for increasing engagement," said Robin Rusch, Infrared global CEO. "We are experts in creating human-centric, live brand experience and global sponsorship activations."

In addition to Ms. Rusch, who joined the company in its pre-launch phase this summer, Infrared's executive team includes Stephen Hall who leads Infrared's operations in London, as CEO Europe; and Kelly Weinberg, Executive Vice President, who heads Infrared's U.S. business from Los Angeles.

Born from entertainment, sports and travel promotions agency RPMC, Infrared designs strategies, creates concepts and delivers execution around the single principle of real human connections. "Our conviction that the most successful brand experiences create an emotional connection among participants and increase engagement between brands and consumers is based on actual experience and deep expertise," said Ms. Rusch. "We're excited about the journey ahead."

Infrared's global client roster includes Kia, Acer, Hard Rock Café, Sony, Aegon, adidas, Mitsubishi, Hulu, American Heart Association, Discovery, Old Mutual, Visa and Viacom.

About Infrared (
With locations in New York, Los Angeles, London, Rio, Tokyo and Taipei, Infrared specializes in creating human connections for global brands through sponsorship activations and promotional campaigns, incentive travel and hospitality programs, corporate meetings, and experiential events across key stakeholder targets. The Infrared leadership team has decades of proven success designing innovative experiences and ensuring flawless execution for clients seeking brand engagement within the worlds of sports, entertainment, music, technology and pop culture. Infrared is the experiential marketing division of Red Peak Group, a member of the kyu collective.

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