SOURCE: Infrascale

Infrascale

October 06, 2016 08:00 ET

Infrascale Launches Channel Program for DRaaS and Cloud Backup, Focus on Through-Channel Marketing

Innovative New Channel Program Offers New Found Revenue Streams for Partners to Capitalize on Cloud-Based Disaster Recovery Services While Protecting Their Clients Against Downtime, Ransomware and Data Loss

LOS ANGELES, CA--(Marketwired - Oct 6, 2016) - Infrascale, a leading provider of cloud backup and disaster recovery solutions, today announced the launch of its new enhanced partner program offering rich margins, co-marketing opportunities and sales support. Infrascale understands that in today's always-on world, protecting organizations from downtime, ransomware and data loss is the new imperative. This new program helps Infrascale's growing base of channel partners deliver on this mission by providing them with exceptional service, training and support to its partners and their clients.

"Infrascale's new partner program is designed to help our partners materially grow their business and increase their market presence with tangible co-marketing, training, and enablement programs," said Chris Sterbenc, Infrascale's new Channel Chief. "By combining award-winning DRaaS and cloud backup solutions, with a unique combination of spiffs, market development funds, referral rewards and deal support, we're looking to break through the channel clutter and make a profound impact on our partners' business."

"The wave of ransomware that has swept the nation adds new pressures and opportunities for partners like us," said Tony Carollo, owner of Data Shark Technologies in New Orleans. "Infrascale equips me with data protection solutions to protect endpoints and servers from ransomware, downtime, or any kind of disaster that nature decides to throw our way. Just as important, Infrascale is equipping me with simple, but affordable solutions to generate new revenue streams from my existing customer base."

Partners of all types -- from VARs, MSPs and other IT solution providers -- will benefit in three ways:

  • Exploit the Growth of Cloud-Based Disaster Recovery. The DRaaS market is growing at 45% year over year (and expected to be a $11 billion market by 2021, according to Markets and Markets). This is not surprising since more and more organizations are looking for ways to quickly and affordably failover critical applications in the event of a server or site-wide failure or, increasingly, from a ransomware attack. Plus, partners benefit from reselling an industry leading solution that's been recognized by Gartner as a Visionary in the 2016 Magic Quadrant for Disaster Recovery as a Service and as a 2015 Cool Vendor for Business Continuity and IT Disaster Recovery Management.

  • Real Co-Marketing. Many solution providers pay lip service to demand generation for its partners and often bypass their partners selling directly to end customers in their pursuit of higher margins for themselves. Based on industry surveys with partners, lead generation is the most desired ingredient of a channel program (and often the number one source of frustration with solution providers). Infrascale is 100% channel focused and its new partner program is a further testament to this commitment. That is why demand generation is at the heart of this program and includes innovative co-marketing programs, online go-to-market assets, and market development funds for eligible partners. 

  • Unprecedented Protection. Partners sell to a variety of downstream customers, across a broad range of industries, spanning a variety of operating systems. Infrascale offers comprehensive data protection solutions that protect a broad spectrum of devices from endpoints (laptops and mobile devices) to servers (physical and virtual), with easy-to-deploy on premise and direct-to-cloud solutions.

"Infrascale's new partner program aligns well with our own strategic vision and focus on cloud-based data protection and disaster recovery," said Rose Canfield, Owner and Director of Client Relationships at Solutions Networking. "But, the icing on the cake is Infrascale's willingness to help promote, execute and fund joint webinars, email campaigns, and ad-hoc campaigns that deliver legitimate leads to our front door."

For more information on Infrascale' new partner program, please visit: www.infrascale.com/partner

About Infrascale

Infrascale provides the most powerful disaster recovery and cloud backup solutions in the world. Founded in 2011, the company aims to give every organization the ability to recover from a disaster -- quickly, easily and affordably. Combining intelligent software with the power of the cloud, Infrascale cracks the disaster recovery cost barrier by removing the complexity and cost of standby infrastructure to restore operations in minutes with a push of a button. Infrascale equips businesses with the confidence to handle the unexpected by providing less downtime, greater security, and always-on availability.

Visit www.infrascale.com or follow us on Twitter at @Infrascale for more information.

Contact Information

  • CONTACT INFORMATION

    Media Inquiries:
    Dean Nicolls
    Infrascale, VP of Marketing
    Email Contact
    +1 310.363.7378