SOURCE: INFRAX Systems, Inc.

September 21, 2010 08:00 ET

Infrax Systems (IFXY) Launches New Website

First Phase of Global Rebranding Campaign Underway

ST. PETERSBURG, FL--(Marketwire - September 21, 2010) - Infrax Systems, Inc. (OTCBB: IFXY), a global provider of unified Smart Grid-related products and services for the Energy and Utility industries, today announced the launch of its new website. The website, developed by Tampa, Florida-based Vivid Infusion, is the first phase of a series of planned rebranding initiatives designed to enhance the Company's communications to customers and investors.

"Infrax Systems is very pleased with the launch of our new website. Our website is a crucial part of our brand awareness campaign to educate the global Utility and Telecommunications sectors about our unique and robust product offering," states Paul J. Aiello, President & CEO, Infrax Systems, Inc.

Going forward, key elements of the Infrax rebranding campaign will include the publishing of security related articles and papers, strategic public relations, aggressive Utility-industry trade event participation as well as creative digital communications. System security is a vital component and a critical element to ensuring complete Smart Grid performance. Through the corporate rebranding campaigns, Infrax will provide utility companies and their customers, comprehensive communications and management solutions for global Smart Grid applications.

About Infrax Systems

Infrax Systems offers a series of interrelated operational management, communications, and grid security related products and services known as Secure Intelligent Energy Platform (SIEP). Our products enable a comprehensive and unified solution for communications and applications management of the Smart Grid. SIEP™ incorporates a wide array of communications, security, device and data management tools for Smart Grid applications such as advanced metering solutions and grid optimization. SIEP platform creates a unified solution to securely manage Advanced Metering Infrastructure (AMI) and distribution automation. Infrax's secure smart grid platform, incorporates a communications transport and management system, (Grid Mesh™), device and data security management, and ultimately secures intelligent endpoint devices (SIED). The secure management of the "last mile" backhaul will be necessary for utilities to implement Smart Grid applications including AMI, real-time pricing, Demand Side Management (DSM), Distribution Monitoring and Automation. When combined, these applications can offer economic, operational and environmental benefits for utilities, and ultimately the utility's customers.

For INFRAX Systems information, contact or visit

About Vivid Infusion:

Vivid Infusion is a marketing and public relations firm based in Tampa, Florida, that focuses on bold and distinct, creative marketing solutions in the areas of: brand marketing, strategic public relations, digital communications, event planning/branded entertainment, commercial printing and product design/packaging. 

For Vivid Infusion information visit

Forward-Looking Statements

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products and services that we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

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