SOURCE: INFURN HOLDINGS PLC

INFURN HOLDINGS PLC

November 26, 2013 08:30 ET

INFURN HOLDINGS Becomes GI Ventures

Furniture and E-Commerce Investment Group Will Continue to Build International Companies Specializing in Online Sales of Modern Design Furnishings

LONDON, UNITED KINGDOM and NEW YORK, NY--(Marketwired - Nov 26, 2013) - INFURN HOLDINGS, a design-driven group of companies that creates, invests in and accelerates online retail businesses, with a focus on furniture, today is announcing that it will be renamed GI Ventures. The advent of GI Ventures comes as the group moves beyond its first highly successful investment, INFURN.com, and is on the cusp of exponential growth -- GI Ventures will add three more online furniture retail businesses to its portfolio.

"We're very excited to begin this next chapter in our firm's already successful history," said Dennis Hoffman, CEO of GI Ventures, which currently conducts sales in 13 countries. "Under our new name, the future is bright for our existing companies -- and we're poised to use our expertise in e-commerce, online marketing, product design and retail strategy to further expand our international business holdings."

Led by experienced entrepreneurs Hoffman, CTO Ingo Eigner and Company Secretary Tim Curle, GI Ventures is driven by a commitment to superior products, as well as speed and flexibility in design and delivery. With the burgeoning online furniture market projected to explode from EUR 11.24 billion to EUR 18.73 billion in 2020, the group aggressively pursues profitability in the sector by controlling the entire consumer experience and eliminating resellers.

About GI Ventures
GI Ventures, formerly INFURN HOLDINGS, is a group of companies that creates, invests in and accelerates online retail businesses, with a focus on furniture. GI Ventures contributes to the strategic development of that group and the provision of services for all affiliated companies, and all business is exclusively conducted by the relevant operating subsidiaries. The GI Ventures team has been building online companies since 2001 and is based in London, with offices in New York and operations in the USA, Europe and Asia.

About INFURN.com, GI Ventures' strongest brand
INFURN.com sells original pieces by INFURN.com's own design studio, in addition to reproductions of famous design furniture, and ranks 19th in worldwide furniture sales. With over 300,000 customers worldwide, the online shop has become the largest in its sector, in both the USA and Europe. Customers can choose from 900 products that they can customize according to their individual preference. With more than 15,000 variations available, every product is made to order and handcrafted with great attention to detail. Cutting out the middlemen, these products are shipped directly from the factory, enabling INFURN.com to offer high-end pieces at low price.

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