SOURCE: As Seen On TV, Inc.

June 09, 2014 08:15 ET

Infusion Brands Strengthens Executive Team With Addition of Chief Marketing Officer

Consumer Product Goods Veteran Eydie Webster Appointed CMO From "Set It And Forget It!" Ronco Brand

CLEARWATER, FL--(Marketwired - Jun 9, 2014) - Infusion Brands, Inc., a leading consumer product brand marketing company, operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), today announced the appointment of marketing industry veteran Eydie Webster as Chief Marketing Officer. Eydie joins Infusion Brands from the company's newest addition Ronco Holdings, Inc., the popular consumer housewares brand known for its relatable TV pitchman Ron Popeil and the infamous tagline "Set It And Forget It!" Webster has spent the last three years as V.P. of Sales and Marketing for Ronco, most notably transforming the decades-old brand to reflect its new lifestyle brand mantra -- healthy, delicious food made easy.

For more than fifteen years, Webster has been applying her various talents in the consumer product goods (CPG) industry, working with large brands and retailers such as Disney, Mattel, Seiko, Visa, Walmart, and Target. Her experience consists of marketing, sales, product development, and creative direction. Webster is a passionate marketer with leadership experience in acquisition, retention and lifecycle marketing. During her time at Ronco, she has become a true ambassador for the brand, embracing Ronco's brand promise across all sales channels and marketing strategies.

"Eydie Webster brings a wealth of experience to Infusion Brands as our newest addition to senior management," said Bob DeCecco, Chairman and CEO of As Seen On TV and Infusion Brands. "Her knowledge of the consumer products space and ability to identify market trends will make her a great asset to our company and brands."

While at Seiko, Webster managed and successfully grew the Walmart account by expanding Seiko's portfolio from a single character watch vendor to a key Walmart private label vendor and resource, developing the George and No Boundaries watch programs.

Webster has applied those same principles to Ronco, turning the brand from a product-centric company known for its infomercials to one built around the current consumer, market trends and product quality; all Ronco's innovative products now meet the brand's promise of healthy, delicious food made easy. Under Webster's direction, Ronco's sales have doubled since 2011, and its distribution has expanded beyond direct response to include national brick-and-mortar retailers such as Target, Kohl's, Sears, Kmart, Costco, Sam's Club, and Kitchen Collection, as well as online retailers, catalogs and live shopping channels.

Besides a proven track record as a leader in the CPG industry, Webster exemplifies the essence of entrepreneurship. Prior to Infusion Brands, Webster applied all of her CPG experience by designing, developing and bringing to market her own product, DRINKiD, which continues to be sold at national retail chains.

"I'm fortunate to work in such an exciting and dynamic field, and look forward to expanding my marketing role to include all the brands under the Infusion Brands umbrella," said Eydie Webster, Chief Marketing Officer of As Seen On TV and Infusion Brands.

About Ronco Holdings, Inc.
Known for the legendary tagline "set it and forget it," Ronco has been creating innovative, cutting-edge kitchen devices for over forty years. The newest addition to the Infusion Brands umbrella (OTCQB: ASTV), Ronco prides itself on its well-engineered, affordable products, designed with the mantra healthy, delicious food made easy in mind! At Ronco, food is more than something you just eat; it's at the heart of the dinner table. All of Ronco's kitchen products -- like pasta makers, countertop rotisserie ovens, food dehydrators, and chopping gadgets -- reduce the amount of time spent in the kitchen so that families can share in meals together, without compromising on eating healthy. Ronco's products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit or follow Ronco online at and @RoncoProducts on Twitter.

About Infusion Brands, Inc.
Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages all retail channels of distribution to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product categories -- hardware, home goods, and health and wellness -- with a powerful portfolio of revenue-generating brands including Ronco, Dual Tools, DOC Cleaning, and well-known digital brands and With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit or follow Infusion Brands online at and @InfusionBrands on Twitter.

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company's Securities and Exchange Commission filings, including the Company's annual report on Form 10-K for the fiscal year ended March 31, 2013, which are available at We caution readers that certain important factors may have affected and could in the future affect the Company's actual results and could cause the Company's actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company.

Contact Information

  • Contact:
    As Seen On TV, Inc.
    Ashley Bowden
    Corporate Communications Director