January 09, 2014 10:00 ET

Infusion Creates the Restaurant Experience of the Future

NEW YORK, NEW YORK--(Marketwired - Jan. 9, 2014) - Global technology solutions leader Infusion is using NRF's "The Big Show" as the backdrop to showcase its cutting-edge retail technology deployments from January 13-16 at their New York City Headquarters (599 Broadway). Central to this showcase will be the work Infusion did to help Richtree Natural Market Restaurants reinvent its brand and create an exciting new dining experience.

"Infusion and Richtree Natural Market Restaurants have created a unique customer experience enhanced by cutting-edge technologies and revolutionary design. Richtree has demonstrated just how much businesses can benefit from incorporating an effective technology strategy into their vision," said Alim Somani, President, Infusion.

Some of the key features that have helped create this 21st century dining and shopping experience include:

  • 23-foot video mural that greets over 50,000 daily commuters as they pass the restaurant
  • Virtual hostess, Mrs. Green, a hologram that welcomes customers to the Richtree experience
  • A tailored self-order system of kiosks that allows customers to 'skip' the line and order and pay at their convenience
  • Digital menus that react instantly to changes in the central menu system
  • High-tech kids area features an interactive wall a fast-paced multi-player game and gesture-based table top projection games to engage Richtree's youngest customers

"With Richtree, we were able to set a precedent in how we use digital technology inside this one-of-a-kind dining and grocery experience," said John Rabasa, Creative Director at Infusion. "Whether it's ordering through the kiosk, playing the original games we created for the children's area, or walking by the 23-foot video mural, we saw an opportunity to use technology to tell the story of Richtree's new concept and brand in a way that is seamless and a natural fit."

In addition to the Richtree Natural Market Restaurants demonstration, members of the media can explore the inspiring design, cutting-edge technology, and the insights needed to create enhanced customer experiences for brands like L'Oreal, RadioShack, Build-A-Bear Workshop and Mashreq Bank first-hand at the Infusion Experience Lounge in the company's New York Headquarters. Click here for more details or contact Kelly Lloyd-Watson from KLPR to arrange an exclusive tour of the Infusion retail innovation showcase: / 011-44-208-996-5061.

About Infusion

Infusion unites strategy, creativity, and technology to accelerate and transform business for leading companies around the world. From high performance trading systems to next-generation retail environments and beyond, Infusion creates digital experiences and advanced technology solutions that take our clients' business to new levels. Founded in New York City in 1998, Infusion today is a team of more than 500 innovators in offices across the globe. Infusion has deep expertise in digital design, emerging and legacy technologies, web portal development, enterprise solutions and managed services.

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