January 08, 2014 10:00 ET

Infusion to Share Their "Nine Tenets of Retail Experience Strategy"

Agency's strategic lead to provide key learnings and tips that help drive digital transformation in retail

NEW YORK, NEW YORK--(Marketwired - Jan. 8, 2014) - Having executed immersive retail experiences for name brands around the world such as L'Oreal, RadioShack, Build-A-Bear Workshop, Richtree Natural Market Restaurants and Mashreq Bank, Peter Rivera, head of Infusion's full-service Digital Agency, has observed nine simple tenets that ensure companies get maximum impact and return-on-investment from their retail experience activities.

"Technology has transformed the brick and mortar shopping experience, but technology without the consumer and services at the center is doomed to failure. Although it may not be immediately possible to hit all of these aspects of retail experience strategy in the first iteration of a digital engagement, it is important to try to hit as many as possible," said Peter.

One of the tenets, "Store-as-Platform" relates to thinking about a store as an inter-related continuum that flows across other channels and is powered by data. This "halo" around a store, enabled through new technologies, creates personalized and more lasting relationships with shoppers.

To illustrate this and the rest of the tenets Peter will share lessons from recent projects, as well as examples from other industries.

Members of the media are invited to join Infusion from January 13 - 16 in New York City to speak to Peter Rivera and experience cutting-edge retail technology first-hand. Click here for more details or contact Kelly Lloyd-Watson from KLPR to arrange an exclusive tour of the Infusion retail innovation showcase: / 011-44-208-996-5061.

About Infusion

Infusion unites strategy, creativity, and technology to accelerate and transform business for leading companies around the world. From high performance trading systems to next-generation retail environments and beyond, Infusion creates digital experiences and advanced technology solutions that take our clients' business to new levels. Founded in New York City in 1998, Infusion today is a team of more than 500 innovators in offices across the globe. Infusion has deep expertise in digital design, emerging and legacy technologies, web portal development, enterprise solutions and managed services.

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