SOURCE: Infusionsoft


October 13, 2009 14:15 ET

Infusionsoft Included in New "Start, Run & Grow Your Business" Software Package for Entrepreneurs

Software Company's Comprehensive Marketing Automation System Featured Among Other Best-of-Breed Solutions to Drive Small Business Growth

GILBERT, AZ--(Marketwire - October 13, 2009) - Infusionsoft, the leader in automatic follow-up software for small businesses, today announced that its all-in-one marketing automation solution will be part of the "Start, Run & Grow Your Business" (SRG) package from Palo Alto Software. The package will enable entrepreneurs to effectively and easily build and grow their businesses from the ground up.

Infusionsoft allows entrepreneurs to put their marketing and customer follow-up on autopilot so that they can focus their energies on growing their business. Infusionsoft combines several sales and marketing technologies into one simple automated system geared to small businesses with 25 employees or fewer, including e-commerce, CRM and email marketing. As a part of SRG, entrepreneurs with new businesses will be able to set up a streamlined, efficient system for automated marketing, interacting with prospects and eliciting customer feedback about their products or services -- all of which is guaranteed to drive more sales.

"Being included in the 'Start, Run & Grow Your Business' package furthers our mission to reach new entrepreneurs and help them build and grow their business from day one," said Dave Lee, vice president of business development at Infusionsoft. "We offer a robust and comprehensive marketing suite for the true small business, and we have over 400 customers who have already doubled their sales and can testify to the power of our product. Through SRG, entrepreneurs can now live the dream of designing their own business and can do it right from the start."

"SRG is one of the most comprehensive small business toolkits ever assembled, and Infusionsoft's inclusion will have an invaluable impact on entrepreneurs looking to grow and manage their marketing," said Sabrina Parsons, CEO of Palo Alto Software. "We've packaged an impressive array of best-of-breed solutions, and we're pleased to have Infusionsoft among them."

Other programs in SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, doing payroll and taxes. SRG also comes with a free one-year subscription to Inc. magazine, one of the country's leading small business publications.

"Start, Run & Grow Your Business" is available now in Target stores nationwide. "Start, Run & Grow Your Business" and "Start, Run & Grow Your Business PLUS," which features even more functionality, will also be available at Amazon, Fry's,, J&R, Apple and other retail outlets nationwide.

About Infusionsoft

Infusionsoft, the leader in automatic follow-up software, helps small businesses grow fast by putting email marketing, CRM and e-commerce on auto-pilot, backing it with the 'Double Your Sales' guarantee. The privately held, three-year-named Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.

Marketing and small business insight from the Infusionsoft team can be found on the Infusionsoft blog at and the Infusionsoft Twitter feed at

About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software's marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers "know-how" solutions that have made Palo Alto Software the market leader in its category.

Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit,