January 30, 2012 10:00 ET

ING DIRECT Receives Prestigious Contact Center Employer of Choice® Certification Award in 2011

TORONTO, ONTARIO--(Marketwire - Jan. 30, 2012) - CCEOC Inc. announced today that ING DIRECT Canada Sales and Service have achieved the Gold level Contact Center Employer of Choice® (CCEOC) designation.

For the third year in a row ING DIRECT Canada has achieved the coveted CCEOC award. The leading direct bank is among an elite group of contact centres represented by this unique designation. As a Contact Center Employer of Choice®, ING DIRECT Canada is recognized as an industry leader and a preferred employer. Through the programs' in-depth reporting and analysis, management is provided with a clear understanding of key employee motivation/engagement drivers and targeted opportunities for continuous improvement.

"ING DIRECT Canada has once again demonstrated its commitment to their employees and building an impressive employer of choice culture." said Jeff Doran, President of the CCEOC Inc. "ING DIRECT Canada continues to incorporate best practice initiatives which have had positive effects on career development, employee engagement, stress reduction and personal enjoyment." Doran continues, "The Sales and Service leadership team have done a tremendous job integrating employer of choice values, behaviours and attitudes into the Sales and Service organization. Being recognized as a "Gold Certified" CCEOC is something all employees can feel proud of. It identifies the Toronto contact centre as one of the best to work for in the country."

"We have completed our three year vision and are proud of this accomplishment. As we move into our next three year journey that takes us to 2015, being a certified contact centre employer of choice is still a top priority says David Bradshaw, Vice President of Sales and Service, ING DIRECT Canada., "Achieving the Contact Center Employer of Choice® certification is a result of our continued commitment to our employees, customers, community and stakeholders."

"We're very excited to be ending one 3 year journey and beginning another journey and would like to thank Jeff Doran and his team for their outstanding support in helping us get this far. We excited and look forward to the next three years."

The Contact Center Employer of Choice® award is the industry standard for developing and branding people-centric contact centres. The program helps contact centres improve their ability to attract, retain and engage top talent. The designation is valid for 12 months. Companies are evaluated on an annual basis to determine their CCEOC standing for that year. There are four levels to the designation: Bronze, Silver, Gold and Platinum. The designation levels are determined by employee opinion, not management perception. Contact centres of any size, type or geographic location can become CCEOC certified. Certified contact centres include FedEx, HILTI North America, Scotiabank, AIR MILES, Davis & Henderson, Crawford Canada, The Shopping Channel, and CIBA Vision to name a few.

Once the designation is achieved, the contact centre is profiled on the CCEOC corporate Web site:, receives a prestigious framed certificate and is promoted through various print and electronic media.


ING DIRECT is Canada's leading DIRECT bank with over 1.6 million Clients and more than $29 billion in total assets. ING DIRECT gives the power of saving to all Canadians by offering high-value, simple products such as high interest savings accounts with no fees or service charges, and low rates on mortgages. Low cost, index based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT has been operating in Canada since 1997, and paid more than $4 billion in interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a week, at, on mobile devices at or by calling 1-800 ING DIRECT (1-800-464-3473).

About CCEOC Inc.

CCEOC Inc. is an experienced team of contact centre experts, academics and analysts. CCEOC provides a wide variety of innovative programs to help build high-morale, high-performance contact centre cultures.

CCEOC Inc. administers and delivers the Contact Center Employer of Choice® Certification and Development program - the standard in building and branding people focused contact centers. Regional, national and international operations have been recognized through this powerful program. CCEOC experts work with clients at all levels to develop and advance their corporate employer of choice cultures. For more information on the Contact Center Employer of Choice® Certification program or to find out more about CCEOC education and development services, please email or call 416 886-7007.

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