SOURCE: Ingeniux Corporation

Ingeniux Corporation

April 15, 2009 08:00 ET

Ingeniux Celebrates Record Q1 With 65 Percent Growth for Its Enterprise 2.0 Web Content Management Platform

Web Content Management Industry Thriving Despite Tough Economic Climate as Companies Strive to Enhance the Online Customer Experience as Well as Cut Marketing and Operational Costs

SEATTLE, WA--(Marketwire - April 15, 2009) - Focusing on Enterprise 2.0 Web Content Management, Ingeniux (www.ingeniux.com) is happy to report its biggest first quarter in the company's history, representing a 65 percent growth in revenues compared to Q1, 2008. With this news, Ingeniux has joined a handful of Web Content Management (WCM) vendors that reported double-digit growth in Q1, 2009. With unique WCM solutions available as licensed software or Software-as-a-Service (Saas), Ingeniux won several deals over its competition across key verticals, including higher education where the company leads the market, midsize enterprises where Ingeniux's CMS offering is unmatched, and government. Select customers that purchased Ingeniux CMS in Q1, 2009 include: LSU-Shreveport, Brigham Young University Idaho, National Council of Examiners for Engineering and Surveying (NCEES), The Annapolis Group, Lake Washington Technical College, RadiSys Corporation, Schooner Information Technology, Patheos.com, Microsoft Corporation and Serco North America.

At a time when there are few technology sectors that aren't being ravaged by the economy, the WCM market is experiencing tremendous growth. According to a new report by Global Industry Analysts, Inc., the global content management software market is expected to reach $10.45 Billion by 2015. A recent survey from Aberdeen Group titled "Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing" found that 42 percent of all respondents said they would be increasing budget for Web Content Management initiatives in 2009 and 70 percent of respondents indicated that optimizing online content is a top business priority.

"While the first three months of 2009 proved challenging for the high-tech industry in terms of layoffs, falling stock prices and decreased morale, we've seen an upswing in the number of companies and organizations buying WCM solutions," said Jim Edmunds, CEO of Ingeniux. "Companies and organizations are investing in the Web to gain efficiencies and cost savings, and Ingeniux CMS provides better ways to manage Web content, improve customer service, and increase return on marketing programs."

The increase in demand in WCM to solve specific business challenges closely aligns with recent research. According to Forrester Research, Inc., "WCM interest and activity remains high, with 72 percent of respondents answering that their deployments or usage of WCM will increase in the next 12 months." The report continued, "Survey respondents overwhelmingly indicated customer experience needs as a key reason for planning to increase WCM usage. Personalization, rich Internet application management and rich media management topped the list of customer-experience-related functionality needs." ("Web Content Management Investment Continues Despite the Challenging Economic Climate," Forrester Research, Inc., January 2009.)

These requirements map back to recent product enhancements in Ingeniux CMS Version 6 that support integrated rich media publishing, a new personalization solution, and web application support through Ingeniux's standards-based XML content technology.

Ingeniux is no stranger to succeeding in tough times. Mr. Edmunds, a former member of the MSNBC platform team started Ingeniux in 1999, launching the company just as the dot-com bubble was about to burst. As a fledgling start-up company, the Ingeniux team had to hunker down and figure out how to survive, just as many startup executives are doing today. Edmunds and his team stayed focused on their technology goal of building an open-standard XML-based Web Content Management solution, and steadily built strong customer bases in a few well-chosen vertical markets. Ingeniux's focus on XML eventually proved to be a winning approach in the mid-market, leading to seven consecutive years of profitability and 40 percent year-over-year growth for the past three years. Today, Ingeniux software powers more than 700 world-class websites using a native XML content repository with output to HTML, ASPX, JSP, PHP, RSS, and other formats.

"We learned an important lesson in the last recession," said Edmunds. "Stay close to your customers and focus on building what they need, not what we think they need. We don't have the marketing budgets of our competitors, but when you focus on meeting the needs of your customers and building solutions that they love, everyone wins. This approach will allow us to continue to beat the competition and aggressively grow our business for record growth in 2009."

For more information about Ingeniux Corporation and Ingeniux CMS Website Content Management please visit http://www.ingeniux.com or call 1-877-445-8228.

About Ingeniux Corporation

Ingeniux Corporation is the trusted provider of Web content management and publishing software. Its XML-based technology empowers Web developers and content creators to build the next generation Internet with products acclaimed for ease-of-use, rapid deployment, extensibility and low total cost of ownership. Ingeniux delivers quality software with unparalleled customer service to customers in a broad range of industries, including higher education, trade associations, broadcasting, e-government, and financial institutions.

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