Contact Information: For more information, contact: Nancy Tamosaitis Email Contact or Ron Thompson Email Contact Vorticom, Inc. 212-532-2208
Initial Tropical Plants Enhances the Aroma of Business Interiors Across North America With Microfresh
Microfresh Showcased at International Hotel/Motel & Restaurant Show at New York's Jacob K. Javits Convention Center
| Source: Initial Tropical Plants
NEW YORK, NY -- (MARKET WIRE) -- November 11, 2006 -- BOOTH #3942 -- Initial Tropical Plants,
www.initialplants.com, the largest provider of interior landscaping, design
installation and maintenance services to businesses in North America,
enhances the aroma of business interiors across North America with
Microfresh, www.initialmicrofresh.com, a new ambient scent offering that
provides odor remediation. Initial Tropical Plants will be exhibiting
Microfresh at the International Hotel/Motel & Restaurant Show at New York's
Jacob K. Javits Convention Center from November 11th to 14th at Booth
#3942.
"For many years, Initial Tropical Plants has been the leader in enhancing
the workplace environment with lush and vibrant interior plants," said Bob
Thomas, President, Initial Tropical Plants based in Riverwoods, Illinois.
"It makes sense that we would take the next step and offer Microfresh, a
compact system that represents a major breakthrough in indoor air quality.
Microfresh performs far better than conventional systems because its
nano-particles float with the air current, diffuse quickly and neutralize,
rather than mask, odors."
Initial Tropical Plants partnered with Prolitec, www.prolitec.com, a world
leader in the development and deployment of innovative technologies and
solutions for indoor air quality, to offer a superior odor remediation and
ambient scenting system to current and prospective customers. Branded
Microfresh, this newly patented diffusion system converts liquid into a
'dry aerosol' that permeates a large space with a very small quantity of
ingredient -- just enough to neutralize the odor and replace it with a
pleasant scent. Conventional aerosol hygiene dispensers use heavy droplets
that mask the odor within a restricted area for a very short period of
time. Microfresh does not use heavy droplets. Its micron-size particles
are so light they float and uniformly treat the air throughout the space.
According to Occupational Safety & Health Administration (OSHA) standards,
the fragrance and scents being diffused by Microfresh fall far below the
OSHA regulated "allergy triggers." Because of the small particle size,
Microfresh achieves odor neutralizing and a scent effect with
concentrations of ingredients in the air of less than one part per million
(1 PPM). The allergy threshold for most people is over 100 PPM. Microfresh
ingredients are 100% pure with inert fragrance and odor neutralizing
materials. Conventional systems include at least 50% solvents and
propellants that contain volatile organic compounds (VOC). Microfresh is
compliant with "green building" regulations that focus on delivering
environmentally responsible, healthy, productive places to live and work.
Available in a variety of scents to include: Cloud Nine, Mountain Fresh,
Arctic Mist, Fresh Clean, Crisp Cotton and Blue Sky, Microfresh is
providing odor remediation for a divergent array of industries including
hotels and resorts, casinos, cruise lines, spas and fitness centers,
building management, theatres, convention centers, malls and retail stores,
health care facilities, airports, train stations and schools. The client
response has been uniformly enthusiastic. An engineer at a Hyatt Grand
hotel relayed that Microfresh "eliminated cigarette and cigar smoke from
the treated areas." A manufacturer and retailer of mattresses said that
Microfresh "creates a pleasing environment that encourages customers to
stay in the store longer for the purpose of testing mattresses by
lounging."
No longer content to rely on broadband service and fluffy pillows, several
major hotel chains now seek to wish guests a nice-smelling stay. Major
hotels are using ambient scents -- ranging from calming freesia to home and
hearth-inspired apple pie aromas -- as brand building exercises aimed at
boosting guest loyalty. Initial Tropical Plants believes so strongly in
the power of scent, they are introducing an ambient scent at the company's
corporate and branch offices across North America. Initial Tropical Plants
created a signature scent that represents their brand -- an earthy and
lightly floral and fruity scent with a hint of basil, sage and thyme. All
of the company's offices will disperse the signature scent through the
newly patented Microfresh diffusion system.
About Initial Tropical Plants:
Initial Tropical Plants, Inc. is the largest provider of interior
landscaping, design installation and maintenance services in North America.
They have earned this leadership position by providing innovative
year-round plant programs to businesses that improve the quality of life in
the workplace while presenting an aesthetically pleasing business
environment. Initial Tropical Plants is a subsidiary of Rentokil Initial
plc, (LSE : RTO ), a publicly traded international business-to-business
service organization based in the UK. For more information, visit Initial
Tropical Plants website at: www.initialplants.com.