SOURCE: ink Communications

October 14, 2008 07:05 ET

ink Communications President and Founder Addresses Web 2.0 Marketing at 19th Annual Red Herring ETRE Global Technology Summit and Nordic Venture Forum

BOSTON, MA and AMSTERDAM, THE NETHERLANDS--(Marketwire - October 14, 2008) - Web 2.0, blogs and social media networks are permeating the corporate marketing space, changing the world of business today and the way that marketers and communicators interact with their customers.

Jennifer Hicks, president and founder of international communications agency ink Communications, will speak on these topics this month at two key industry events -- Red Herring's 19th Annual ETRE Global Technology Summit and the Nordic Venture Forum.

Taking place October 14 - 17 in Stockholm, ETRE brings together the leading CEOs, entrepreneurs and financiers from today's global technology industry to brainstorm about the technology industry of tomorrow. Hicks will join moderator Rebecca Fannin, international editor of Asian Venture Capital Journal, as part of a panel focused on Marketing 2.0. ink Communications and three other international technology PR firms will discuss how the truism that "the customer is king" remains stronger than ever and demonstrate the ways marketers can reach, recruit and retain them as new allies in the age of marketing 2.0. The panel is scheduled for Wednesday, Oct. 15 from 17:00 to 17:45.

The Nordic Venture Forum, October 20 in Copenhagen, presents the Nordic region's most promising entrepreneurs from life sciences, cleantech and information and communication technologies to an audience of Nordic and international venture capital and corporate investors and strategic partners. Hicks will serve as a coach to the 50 most promising Nordic companies and advise them on their marketing 2.0 strategies.

About ink Communications

Since 2002, ink Communications, a bGrand Company, has pioneered the virtual high tech PR agency model for today's globally networked economy. ink specializes in helping start-ups, IPTV, wireless and high tech clients translate publicity efforts into a competitive advantage no matter where the company is based or where they do business -- in North America, EMEA or Asia Pacific. ink Communications connects venture capitalists to emerging technology companies and creates strategic communications initiatives that help them gain market share and mind share. The agency's current client base includes Acentic, BitBand, Ciklum, Kimia, Red Herring, Valens Semiconductor and Zoran Corporation. To learn more, please visit www.theinkstudio.com.

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