SOURCE: Public Relations Society of America

Public Relations Society of America

March 16, 2010 15:34 ET

Inland Empire Public Relations Society of America to Host PRSA 2010 Western District Conference

Leading Media and Industry Experts to Offer the Latest Tools in Public Relations

PALM SPRINGS, CA--(Marketwire - March 16, 2010) -  On April 28, 2010, leading media and industry experts from Arizona, California, Colorado, Hawaii and Nevada will meet in Palm Springs to participate in the PRSA 2010 Western District Conference, hosted by the Public Relations Society of America-California Inland Empire Chapter (PRSA-CIEC).

The two-day convention provides a forum for communicators, marketing and public relations professionals to hone their skills and put into practice immediate strategies on the job and with clients.

"Palm Springs in April is a fantastic location to host this event -- its great weather, and resort ambiance without 'big city' stress is sure to be a draw for attendees. The event is not until the end of April, and we're seeing registrations come in almost daily already," said Karen Bergh, President of the local chapter of PRSA which is serving as host for the event. "In addition, the cost to attend is really budget-conscious for practitioners who want to get serious value from their professional development investments this year."

Co-sponsored by Fleishman-Hillard, the award-winning and internationally acclaimed communications firm, the conference presents advanced, evidence-based session topics. Attendees will learn how to make their story survive the cluttered news media landscape, mastering web video strategy for PR and crisis communications, techniques to harness the power of social media, and achieving measurable results tied to business goals.

The event provides premier branding, exposure and networking opportunities with well over 2,000 public relations and industry professionals.

"The annual PRSA Western District Conference is the leading professional development event for practicing Public Relations professionals," said Diane L. Martin, Chair of the event and Vice President of Professional Development/Education for the PRSA-Inland Empire chapter. "Attendees will hear from keynote speaker Mark Weiner, who literally 'wrote the book' on how PR helps businesses achieve goals important to the bottom line, and also, learn what reporters and editors from Newsweek, Wired and other major news outlets are looking for."

The PRSA 2010 Western District Conference will take place April 28-30 at the Riviera Resort and Spa (, located at 1600 North Indian Canyon Drive, Palm Springs, CA 92262.

The conference is open to non-members as well, providing valuable educational sessions for business owners and local entrepreneurs. Register online today at Early bird registration ends March 18, 2010. Registration is required of all participants, and the fees are $185.00 for PRSA and PRSSA members and $225.00 for non-members. After March 18, 2010, regular conference fees apply: $225.00 for PRSA and PRSSA members and $255.00 for non-members.

Contact Information

  • Media Contact: Kathy Bowling
    Phone: 909.553.5432
    E-mail: Email Contact