SOURCE: InMobi

InMobi

February 12, 2014 08:00 ET

InMobi Global Reach Increases to 759 Million Monthly Active Users

Second Only to Facebook in Global Scale

SINGAPORE--(Marketwired - Feb 12, 2014) - InMobi, the world's largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013. InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These 759 million anonymous profiles on the InMobi network span 165 countries, bringing a truly global audience to advertisers.

"According to IDC, smartphone shipments are expected to pass one billion for the first time in 20141. Mobile has become the foundation of peoples' lives, it is now the preferred media platform -- overtaking even TV -- it is how people obtain necessary information for everyday life," said Naveen Tewari, CEO, InMobi. "With this growing reliance on mobile devices, naturally, advertising budgets are following consumers. Five years ago, a brand that included mobile advertising in its portfolio was ahead of the curve. Today, if you're not advertising on mobile, you risk losing an entire generation of consumers."

Tewari continued, "Our platform processes 240 TB of data per day to make the best possible decisions to deliver the most relevant content to the user. Reaching consumers via mobile has become common, but providing the best user experience, including engaging ad formats, precise targeting, and delivering consistently relevant messaging, relies on the intelligent processing of big data and continued innovation."

Key InMobi Network Statistics

  • InMobi receives over four billion ad requests per day;
  • 9.2 billion events ingested per day;
  • The InMobi platform processes 240 TB of data per day to deliver the most relevant advertising content to consumers;
  • 5 TB of new data generated daily; and,
  • Truly global reach of 759 million active monthly users, across 165 countries.

InMobi Privacy Policy
InMobi has been awarded TRUSTe's Privacy Seal signifying that its privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's Web Privacy and TRUSTed Data program requirements including transparency, accountability and choice regarding the collection and use of consumer information. The TRUSTe programs cover the collection and use of information on www.inmobi.com and by InMobi's technology on third party mobile applications and websites.

About InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries.

Additional Info

1 http://mefminute.com/2013/08/29/10-things-you-need-to-know-about-mobile-marketing/