SOURCE: Infobright

Infobright

January 18, 2012 08:05 ET

InMobi, the World's Largest Independent Mobile Ad Network, Selects Infobright to Power Fast Analysis of Mobile Advertising Data

InMobi Will Leverage Infobright's Analytic Database to Help Mobile Advertisers Optimize Advertising ROI

TORONTO--(Marketwire - Jan 18, 2012) - Infobright today announced that InMobi, the world's largest independent mobile ad network, has deployed the Infobright® Enterprise Edition (IEE) analytic database to deliver fast, ad-hoc analysis of mobile advertising data. IEE's ultra-fast query performance and deep compression capabilities will help InMobi deliver rich insights that mobile advertisers can use to optimize their campaigns and return on investment.

InMobi's Analytics service captures large volumes of data including over 76 billion mobile ad impressions monthly, consumer engagement data such as clickthroughs, user actions and a wealth of targeting information about handsets, network carriers, time of day, demographics, behaviors and more. Combining this data with user history and profiles enables InMobi to serve the most effective ads to each customer at the right time and to assess mobile ad performance against campaign objectives. This analysis also empowers advertisers with intelligence that they can use to allocate campaign spend and maximize return on investment.

"Our existing database solution could no longer handle the huge volumes of data that we needed to analyze for our customers, nor was it flexible enough to support the highly variable nature of their analytic demands," said InMobi's Vice President of Technology, Mohit Saxena. "Static reports are not very useful when one day a client needs to see metrics on ad performance by location and the next by device or carrier. We selected the Infobright solution based on its ability to perform fast, ad-hoc analytics on very big data sets without manual tuning or a lot of maintenance. IEE's capabilities will give us the power and speed we need to affordably support the analytic needs of our growing customer base."

InMobi uses Infobright in conjunction with Hadoop. About 60-70 TBs of raw data logs stream into the Hadoop cluster during each month, while 3-4 TBs of summary information are loaded into IEE for real-time analysis. IEE's innovative Knowledge Grid architecture enables InMobi to extract insight from this data much faster than before -- queries that used to take 30 minutes to hours in Hadoop are now completed in less than 10 seconds. This is a critical requirement because InMobi's customers need to be able to use the intelligence about ad performance and mobile user activity to make on-the-fly adjustments to their campaigns. Hardware costs were also a concern for InMobi, and Infobright's deep compression capabilities will enable the company to avoid the significant expense associated with adding more storage.

"Companies operating in the mobile space need to get their arms around a barrage of data streams very quickly, and traditional database solutions were simply never designed to work in such a dynamic environment," said Don DeLoach, CEO of Infobright. "IEE offers compelling and affordable capabilities that are uniquely suited to the constantly changing, high-speed and high-volume world of mobile advertising."

About InMobi
InMobi is the world's largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 77.6 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently named "The Best Mobile Ad Network" at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley.

InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit www.infobright.com or join our open source community at www.infobright.org.

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