SOURCE: InMoji, Inc.

March 13, 2015 14:00 ET

Inmoji Partners With textPlus to Provide Peer-to-Peer Engagement in Mobile Messaging

Companies to Launch First Crowdfunding Campaign Fueled by Clickable Emoticons for Schiller S1 Bike

BOSTON, MA and SAN FRANCISCO, CA--(Marketwired - March 13, 2015) - Inmoji, Inc., a company that connects consumers with their favorite brands through peer-to-peer, in-message, "powered" Inmoji, today announced it has partnered with Wi-Fi first mobile telecom leader textPlus to provide branded, clickable emoji icons for their 70 million active users. The new functionality will debut later this month with the Schiller S1 water bike featured on Kickstarter campaign on Nextplus. For the first time a crowdfunding campaign can be funded through clickable emoji icon on the Nextplus messaging platform. 

"Our collaboration with Inmoji is revolutionary and a harbinger of the potential that messaging apps can provide to connect brands with consumers," said Scott Lahman, founder and CEO of Nextplus parent company, textPlus. 

Crowdfunding campaigns are one example of how 'powered' Inmoji can monetize messages, reach large audiences, and capture critical sentiment data while connecting consumers and brands in authentic ways that drive engagement and loyalty. Inmoji helps brands connect with consumers through messaging platforms with clickable icons that feature rich media experiences. With Inmoji, consumers can invest in crowdfunding campaigns, share music and movie clips, buy coffee, gifts or provide location information in a fun and convenient way.

"Inmoji has unleashed the powerful potential messaging apps offer to brands," said Michael Africk, co-founder and chief executive officer of Inmoji. "With more than 70+ million existing users, Nextplus gives Schiller Bikes a competitive advantage to drive funding in a highly competitive crowdfunding market."

Since its launch in 2014, Schiller Bikes has captured global attention by pioneering an exhilarating and dynamic cycling experience on water. The Schiller S1 Inmoji will be available on Android and iOS smartphones later this month and is conveniently located next to the other popular emoticons on smartphones and tablets. SXSWi badge holders can get up close and personal with the Schiller S1 and learn more about the innovative campaign at the SXSW Trade Show, Inmoji Booth Number 825 from March 15 - March 18, between 10am and 6pm.

"Inmoji's collaboration with Nextplus gives Schiller Bikes an authentic and organic way to connect with the billions of potential funders that rely on messaging apps as their primary way to communicate," said Judah Schiller, founder and CEO of Schiller Bikes. "We are thrilled to work with Nextplus and Inmoji, two trailblazers in the burgeoning messaging economy."

About textPlus
textPlus is a WiFi-first mobile telecom service that offers unparalleled choice, savings and reliability to consumers worldwide, for a better telecommunications experience. Nextplus (download at www.nextplus.me) is the latest offering from textPlus, providing next-gen telecommunications features. Our open network connects millions of people worldwide through apps available on iOS, Android and Windows smartphones and devices including iPod touch, tablets and Kindle Fire. textPlus is headquartered in Marina del Rey, California, and backed by leading investors Kleiner Perkins Caufield and Byers, Matrix Partners, Upfront Ventures and The Raine Group. Learn more at www.textplus.com

About Inmoji [in-moh-jee] noun
Inmoji are "powered" clickable icons that enable users to share their favorite brands, products, and experiences directly within messaging apps. Simply tap an Inmoji to access content without ever leaving the message.

About Inmoji, Inc.
Founded in May 2014 by veteran entrepreneurs Michael Africk and Perry Tell, Inmoji enables brands to connect with billions of consumers in new and meaningful ways by organically integrating branded content into messaging conversations. By empowering consumers to opt-in to branded experiences and share them with their networks, Inmoji deepens brand loyalty and captures critical sentiment insights into consumer behavior and trends. Inmoji has partnered with top consumer, entertainment and retail brands like Walmart, DraftKings, Drizly and Sol Republic. Inmoji was named one of Adweek's Top 5 Ad Tech Startups to Watch at CES 2015 and is backed by former Paypal Media COO David Chang and leading investors from Paypal's StartTank in Boston and Atlas Venture. To learn more, visit www.inmoji.com and follow Inmoji on Twitter, Facebook and LinkedIn.

Image Available: http://www.marketwire.com/library/MwGo/2015/3/13/11G035589/Images/Schiller_bike-924048650991.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/3/13/11G035589/Images/S1_Inmoji_on_device-1273142453218.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/3/13/11G035589/Images/Schiller_S1_Inmoji-638619058583.jpg