SOURCE: InMoji, Inc.

February 26, 2015 12:00 ET

InMoji Raises $1 Million to Master Peer-to-Peer Engagement and Sentiment Analytics on Messaging Platforms

BOSTON, MA and SAN FRANCISCO, CA--(Marketwired - February 26, 2015) - InMoji, Inc., a company that connects consumers with their favorite brands through peer-to-peer, in-message, "powered" Inmoji, today announced it has secured $1 million in seed funding. Funding was led by start-up evangelist and former Paypal Media COO David Chang and included participation from Paypal's StartTank in Boston, Atlas Venture and other undisclosed investors.

Walmart, DraftKings, Drizly and Sol Republic are among the top tier brands that rely on Inmoji to share in-message customized content. Inmoji lets brands become part of consumers' text conversations by providing rich-media experiences delivered via in-message clickable icons. These "powered" Inmoji can monetize messages, reach large audiences, and capture critical sentiment data while connecting consumers and brands in authentic ways that drives engagement and loyalty. With Inmoji, consumers can send music and movie clips, coffee, gifts or location information in a fun and convenient way. Brands benefit from InMoji's customizable platform by giving the power to engage in a way that resonates specifically with their target audiences. Inmoji also aims to provide a wealth of insights into users' trends and behaviors that could prove valuable for brand marketers.

David Chang, start-up evangelist who recruited InMoji into Paypal's StartTank commented, "InMoji has experienced tremendous growth and is poised to become the most trusted source for helping brands connect with consumers in an authentic and meaningful way. I'm impressed with InMoji's talented team of industry veterans and their category-leading technology that makes them well positioned to take advantage of the considerable market opportunity in the mobile messaging space."

Inmoji also creates new revenue streams for app developers and messaging platforms without added development costs. TextPlus is the first of many app developers and publishers to deploy Inmoji in their messaging platform to further monetize their audience. InMoji will be announcing several additional messaging application partners in the near future.

"InMoji is transforming the way marketers think about engaging customers," said Michael Africk, co-founder and chief executive officer of InMoji. "This additional financing allows us to continue to grow and advance our product and business around the globe." InMoji co-founder and chief operating officer Perry Tell continued, "As billions of consumers are connecting on messaging apps worldwide, Inmoji is improving how brands can interact organically with messaging technology."

Earlier this year, InMoji launched its software offerings for both iOS and Android. Inmoji integrates with almost any messaging app -- including social networking, dating and gaming and seeks to open up new revenue streams for messaging platforms and app developers.

About Inmoji [in-moh-jee] noun
Inmoji are "powered" clickable icons that enable users to share their favorite brands, products, and experiences directly within messaging apps. Simply tap an Inmoji to access content without ever leaving the message.

About Inmoji, Inc.
Founded in May 2014 by veteran entrepreneurs Michael Africk and Perry Tell, Inmoji enables brands to connect with billions of consumers in new and meaningful ways by organically integrating branded content into messaging conversations. By empowering consumers to opt-in to branded experiences and share them with their networks, Inmoji deepens brand loyalty and captures critical sentiment insights into consumer behavior and trends. InMoji has partnered with top consumer, entertainment and retail brands like Walmart, DraftKings, Drizly and Sol Republic and messaging platforms including TextPlus. InMoji was named one of Adweek's Top 5 Ad Tech Startups to Watch at CES 2015. To learn more, visit www.inmoji.com and follow Inmoji on Twitter, Facebook and LinkedIn.

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