SOURCE: Inner8

October 14, 2008 06:00 ET

Inner8 Launches Next Revolution in Online Investing

CUPERTINO, CA--(Marketwire - October 14, 2008) -

--  Led by some of the veterans that helped drive E*TRADE's growth
--  Powerful analytics and correlation technology drive better investing
--  Combines investor-specific profile data, powerful analytics, and the
    opinions of a connected community to deliver relevant results

Inner8, the revolutionary new intelligent investing community that is helping independent investors generate relevant results using powerful new technology, today unveiled its new community site. The company is led by a senior team of investing and technology experts, some of whom helped to launch the online brokerage revolution at E*TRADE.

Inner8 brings together a community of investors with exclusive analytics and correlation technology in one powerful site that offers investors customized, relevant results.

At today's Finovate2008 conference in New York City, Inner8 is demonstrating its unique new technology publicly for the first time. Also today, the Inner8 investing community website is now open free to the general public at

"Given the recent decline in investment bankers on Wall Street, launches at an opportune time," said Mitch Ratcliffe, president of Internet/Media Strategies Inc., a consulting and investment company. "The idea around Inner8 is to let people share their sentiment and expertise in one stock or sector so that they can leverage other people's ideas in exchange. It's an intriguing step toward removing the main cost in investment ideas, which are currently covered by brokerage and research fees."

"With the financial industry literally under siege, and investors wondering what to do and where to go with their money, Inner8 is tapping the social power of the Web and breakthrough technology to make more informed investment decisions," said Douglas Doyle, CEO of Inner8. "Just as my old firm E*TRADE democratized the brokerage sector and encouraged people to 'boot their brokers,' Inner8 is revolutionizing what is arguably the more important half of the investing equation: providing independent investors with more cogent information about what to buy."

Doyle continued: "By combining powerful analytics, connection with like-minded investors, and user friendly tools and information, Inner8 delivers truly personalized results to our community members -- data they can compare to that delivered via providers that charge high fees. For too long, investors have relied on the big financial institutions for investing advice and direction. Since many of those institutions are now history, it is more important than ever to create compelling resources that increase the ranks of better informed investors."

Building Investor Confidence

Inner8 gives users the confidence in their investment decisions by providing them with valuable insights and engaging them to better evaluate their strategies and choices, giving them a real investment edge. Inner8 is more than just a historical ranking of other investors' collective past performance. Its powerful analytics translate the community's market views, and tailors them to the preferences and requirements of each individual member.

The Inner8 online investing community website offers:

--  New daily ideas for stocks that are highly rated by the community. As
    investors continue to use the site, these customized suggestions become
    more targeted to their particular goals, favorite industry sectors and
    investment patterns.
--  Innovative tools that enable users to evaluate stock picks, set their
    own price targets and provide feedback to the community.
--  A "Seek Opinion" feature that allows users to reach out to others on
    the site or in their own personal networks to get their opinions on a
    particular stock or industry.
--  The ability to create an "Inner Circle" of trusted investing friends
    for even more trusted stock suggestions. This selection process is
    facilitated by a "Connection Manager" feature, which allows users to
    discover and communicate with community members with similar interests and
    investing styles.

Given the circumstances in the market today, Inner8 is an important resource for individual investors to discover great investing ideas and link to other experienced investors in the online community.

About Inner8:

Inner8 is the next revolution in online investing. Developed and built by some of the same investing experts and e-finance pioneers who revolutionized brokerage at E*TRADE, Inner8 is a breakthrough intelligent community that connects individuals with other like-minded investors and innovative tools to help them maximize their investing goals, strategies and results. Inner8's powerful analytics and correlation technology blend measured community views, investors' own ideas and market performance data into smarter, customizable, more relevant results.

Inner8 is privately funded and is based in Silicon Valley, California. For more information, visit