SOURCE: InnerRewards, Inc.

October 20, 2009 16:35 ET

InnerRewards Launches Local Insider Guides to Top Health and Wellness Destinations in New York City

Premier Online Destination for Health & Wellness Shopping and Information Brings Local Content and Happenings to The Big Apple

NEW YORK, NY--(Marketwire - October 20, 2009) -, the premier online destination for health and wellness shopping and information, today launched a local city guide for New York City. The guide features top nutrition, yoga, fitness, spa, alternative medicine and beauty destinations curated by in-the-know locals, providing consumers with insider information on health and wellness happenings in their hometown.

"The health and wellness market is fragmented, with access to quality providers and information scattered all across the Internet," said Julie Elaine Brown, CEO of InnerRewards. "InnerRewards has made sense of all that information with the introduction of our local guide service. Our local guides help our customers fulfill their health and wellness goals close to home by seamlessly incorporating our wellness opportunities into their daily lives."

With more than 40,000 pages of deals, information, reviews and shopping, InnerRewards' local guides provide a geographic- and community-centric micro-blogging platform where members can participate and contribute -- and be rewarded for doing so. Examples of top picks in the New York City local guide include:

--  Top five strip tease dance classes in New York
--  Free Hatha Yoga classes for the stressed out New Yorker
--  Exclusive 21-day Pilates program at celeb haven Real Pilates

Beyond finding expert in-the-know guidance, InnerRewards members earn points towards free local health treatments and spa services by participating on the site. Members can post questions, suggestions, photos and videos of the best local places to get healthy, reduce stress and live well. InnerRewards is the first website of its kind that enables a community to formally share their tips on wellness and guide each other towards healthier lifestyles.

For more information about InnerRewards or its New York City local guide, visit

About InnerRewards:

InnerRewards is the first complete online wellness community and e-commerce platform that connects businesses with new and existing customers. Consumers can collect information, connect with one another and buy products and services, while wellness providers can reach new customers, build their brand and drive sales via innovative and measurable online marketing techniques. Founded in 2008 by Julie Elaine Brown, former new media executive for Johnson & Johnson, InnerRewards includes a team with experience at companies such as PayPal, Yahoo!, Apple, Sephora and Razorfish.