SOURCE: Innerscope Research

Innerscope Research

September 23, 2014 09:00 ET

Innerscope Research Launches Standardized Consumer Neuroscience Solutions to Optimize Video Advertising Development

Video Ad Sensus™ Suite Delivers Cost-Effective Model for Maximizing Efficiency and Effectiveness, While Reducing Production Costs and Increasing Brand Impact

BOSTON, MA--(Marketwired - Sep 23, 2014) - Innerscope Research Inc., the leader in integrated consumer neuroscience, today announced the release of its Video Ad Sensus™ Suite, the first standardized consumer neuroscience solutions that help brands optimize current and future video advertising development across platforms for success in an evolving media landscape.

Available immediately, the Video Ad Sensus™ Suite is a strategic set of consumer neuroscience solutions that help advertisers to address some of their primary challenges: maximizing efficiency and effectiveness of their video creative, while reducing production costs and increasing brand impact.

"The media environment is rapidly changing and our clients want to know how to maximize their creative on every screen, not just TV," commented Dr. Carl Marci, Founder and Chief Science Officer of Innerscope. "The integrated consumer neuroscience tools on our kiosk platform are perfect for providing uniquely comprehensive insights at an affordable price."

Video Ad Sensus™ Suite leverages Innerscope's integrated consumer neuroscience kiosk platform. The data collection platform, with locations in five cities around the U.S., allows clients to collect multiple streams of data including biometric, facial coding, eye tracking and self-report on samples of seventy-five or more at an affordable price. The Video Ad Sensus™ Suite replaces traditional copy testing by providing brands with the most complete understanding of their consumers.

Tailored to different product stages and depths of evaluation, Innerscope's Video Ad Sensus™ Suite offers four standard solutions:

  • Creative Elements. Using core biometrics and self-report, implemented at any stage of development, brands can identify creative elements and messages that drive response, relevance and engagement, and those that need improvement.

  • Video Ad Screener. Using core biometrics and self-report, and implemented at early or late stages, brands can compare ads to identify those that will generate top in-line market performance. Compared with Innerscope's database of more than 2,000 ads, this can include testing animatics and finished creative, as well as identifying previous advertising that can still deliver results.

  • Video Ad Diagnostics. Using core biometrics, facial coding, eye tracking and self-reporting, this deep-dive into video creative can predict in-market success by identifying the precise elements that generate the strongest and weakest nonconscious and conscious emotional connections. These detailed insights can help creatives make important strategic decisions, like how to cut a 0:30s to a 0:15s while retaining brand impact and messaging.

  • Best practices. Using core biometrics, facial coding, eye tracking and self-reporting, and this solution establishes a set of best practices to guide future creative. Gleaned from past performance of multiple ad spots compared to the competition, the best-practices checklist is a valuable tool to inform future creative briefs.

About Innerscope Research
Innerscope Research, Inc., is the leader in integrated consumer neuroscience, delivering unprecedented understanding of consumer behavior that helps brands to build deeper connections and optimize product and communication performance. Using the latest technological advances in biometrics, neurometrics and psychometrics, which can be integrated with self-report, Innerscope measures and analyzes moment-by-moment conscious and non-conscious responses to media and packaging, providing marketers with critical insight into consumers' decision making. Founded in 2006 by Harvard and MIT scientists, Innerscope has been recognized with ARF Innovation, Rising Star and Great Mind Awards, ESOMAR's Best Presentation Award, and as a 2013 EXPLOR award finalist at IIR's TMRE. For more information, visit Innerscope on Twitter and LinkedIn.

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