SOURCE: CEO America Inc.

November 01, 2005 14:06 ET

Innerwall and CEO America Sign Development Agreement Supporting New Security Features in Digital Currency System (CREDITZ™)

LAS VEGAS, NV -- (MARKET WIRE) -- November 1, 2005 -- CEO America (OTC: CEOA) today announced a development partnership agreement with Innerwall Inc., to provide a new level of security to the company's Digital Currency system. Called "CREDITZ™ Digital Currency," this service gives merchants the ability to distribute a ubiquitous Digital Currency Card that puts "cash like" value on the CREDITZ™ account card.

CEO America is integrating Innerwall technologies with the CREDITZ™ Digital Currency system to provide payment industry partners an enhanced security feature, along with providing merchants the ability to better understand who their customers are, retain current customers and acquire new customers as well. Customers will benefit from Innerwall's extended trust software, which will enable secure transactions on mobile devices, which are quickly grabbing the lionshare of the computing market.

CREDITZ™ provides merchants the ability to pay consumers for behaviors or purchasing with spendable Digital Currency. The CREDITZ™ system bundles micro-payment processing, loyalty, rewards, customer relationship management (CRM), business intelligence and marketing communications into a pay-as-you-go model that is immediately available to both large and small merchants.

CREDITZ™ can be spent at participating merchants both online, in stores and soon thru your wireless device. Merchants obtain CREDITZ™ Digital Currency in a merchant account to pay customers when they make a purchase. The promotional opportunities are only limited by the merchant's creativity. CREDITZ™ are payment independent therefore allowing inclusion of all customers and all purchases. Customers are paid CREDITZ™ that can be spent wherever buyers want. Consumers get paid CREDITZ™ quickly, across all participating merchants and spend them on products and services of their choice. Consumers also get paid additional CREDITZ™ whenever they spend CREDITZ™. The CREDITZ™ system will enable consumers to aggregate and exchange other reward programs for CREDITZ™ to be used for everyday shopping, dining, paying bills, funding retirement or making donations to charities.

Merchants and the payment industry face new challenges to provide safe secure transactions while treating the customer with respect and ensuring their privacy. CEO America and Innerwall have created a solution to meet this challenge.

"Innerwall is the leading security solutions provider and a great partner for CREDITZ™ to market Digital Currency throughout North America," said David Vaters, Chairman and President. "We look forward to providing retailers, manufacturers and service providers another level of secure transactional support unavailable until this alliance."

"CREDITZ™ is providing the payment industry a unique opportunity to enhance current debit, credit and loyalty applications, while empowering consumers with another level of trust concerning transactions and the use of data to simplify their lives," said Frank Ricotta, CEO, Innerwall Inc. "Innerwall is excited to leverage its technology to enhance the consumer confidence of secure transactions." He added, "With the addition of our technology to a value added application such as CREDITZ™ Digital Currency, we will be able to ensure a positive experience for the consumer, even on mobile devices."

About CEO America, Inc. (www.ceoacreditz.com for investors/corporate; www.creditz.com for consumers) CEO America, Inc., NV, (OTC: CEOA) is the master licensee for the United States of the CREDITZ™ Digital Currency System. The CREDITZ™ system provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, loyalty and gift card programs, and all the participants in the payment industry, including point-of-sale and payment terminal manufacturers, merchant services, independent sales organizations (ISOs), transaction processors, credit, debit and stored value card issuers.

About Innerwall Inc. (www.innerwall.com)

Innerwall Inc. is a software company that provides secure management of devices including hand-held, laptop and traditional computers. Its patented, real-time software forms peer-to-peer based trust relationships, creating a self-healing grid across the enterprise. Operational integrity is achieved through device quarantine, which isolates infected computers and unique rollback capabilities that allow "zero-touch" repair for disconnected devices. Innerwall's customers include large organizations in the Fortune 1000, government and financial services markets. The freedom to operate without fear, to trust and verify, is core to the value Innerwall delivers.

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