SOURCE: InsideView

InsideView

October 15, 2009 08:00 ET

Innotas Hits Sales Sweet Spot With InsideView

Company Improves Reach to Target SMB Market, Efficiently Accelerates Top-Line Sales Growth by 150%

SAN FRANCISCO, CA--(Marketwire - October 15, 2009) - InsideView today announced that Innotas, the only on-demand IT governance solution on the market, has successfully deployed SalesView, InsideView's award-winning sales intelligence solution. In the year since Innotas began utilizing SalesView, the company has achieved more than 150% growth in year-over-year revenue, as well as tremendous increases in call volume and customer transactions.

SalesView intelligently discovers sales opportunities across both traditional editorial sources and social media. It then delivers this accurate, relevant and timely business insight directly to sales reps within their CRMs and mobile devices. Innotas based its decision to deploy SalesView on the easy integration with its existing Salesforce CRM, as well as SalesView's critical ability to help Innotas better reach its target SMB market. SalesView helped Innotas create a systematic way to manage sales territories more effectively and deliver improved information and visibility into opportunities. The application also simplified the prospecting process and improved cross-selling with Innotas' existing customers.

"Before deploying SalesView, we were experiencing the all-too-common problems that sales teams face," said Kevin Kern, Vice President of Worldwide Sales at Innotas. "Inaccurate and incomplete data, conflicting customer list information, and insufficient and redundant prospecting activity meant there was no single source of 'truth' in our data. SalesView has corrected these issues and contributed greatly to our tremendous revenue, transaction and pipeline growth over the past year."

In addition to the company's revenue increasing more than 150%, Innotas has seen a 200% increase in call volume, 240% increase in transactions and nearly 1,000% increase in customers contacted. SalesView's ability to sharply increase the data quality being used by the Innotas sales team has led to higher productivity and accelerated sales cycles. "Simply put, better data means warmer sales calls -- and that's huge," added Kern.

"We're proud of what Innotas has been able to achieve in its target market with SalesView," said Rand Schulman, Chief Marketing Officer at InsideView. "Just look at what's possible when your sales team has the freshest and most relevant intelligence at its fingertips. We're excited for their continued growth, and the role SalesView has played within their measurable results."

About Innotas

The Innotas on-demand IT Governance solution is an easy-to-use, rapid-to-deploy, and cost-effective way to manage resources and budgets across an IT department's entire inventory of projects, portfolios, applications, assets, and service requests. With its strong foundation in Project Portfolio Management and Application Portfolio Management, Innotas provides CIOs and IT management with visibility across both strategic initiatives and sustaining operations for improved decision making across the entire IT portfolio. Innotas customers include the City of Memphis, Crayola, Forbes, Hamilton Beach, Jo-Ann Stores, The Northwest Company Inc., World Vision and many others, spanning a wide range of industries including financial services, government, healthcare, retail, technology, telecommunications and energy. For more information please visit www.innotas.com.

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 21,000 sales professionals and 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit www.insideview.com.

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