SOURCE: L'Oreal USA

L'Oreal USA

L'Oreal USA

May 23, 2012 11:00 ET

"Innovation Through Diversity" Was Theme of L'Oreal USA-Sponsored Presentations by Students Graduating From FIT'S Cosmetics and Fragrance Marketing and Management Master's Program

The 10th Anniversary of L'Oreal USA's Office of Diversity & Inclusion Served as Inspiration for FIT's 2012 Capstone Theme

NEW YORK, NY--(Marketwire - May 23, 2012) - The Fashion Institute of Technology's Cosmetics and Fragrance Marketing and Management Program's Master of Professional Studies (MPS) candidates had their Capstone projects sponsored this year by L'Oréal USA. The sponsorship coincided with the 10th anniversary of L'Oréal USA's Office of Diversity & Inclusion.

The manifesto of the Diversity & Global Leadership Team, which was led by Joseph Aphinyanaphongs, and included team member Margaret Martin said, "We believe that beauty belongs to the billions and reaches every last one of us. We must embrace the possibility that we can create a way of being with each other that honors our common humanity, and allows us to approach each other with a sense of interest, mutual respect, engagement and community for beauty that bridges every billion."

Maria Bowman and Lauren Hoffman were part of the Diversity & Global Marketing Team which concluded, "To strengthen our bonds with global consumers, it is our responsibility to show them that we are listening to their needs. People around the world are celebrating their differences and connecting with each other. For beauty marketers to communicate more effectively, they must look through a lens of inclusion to identify what is common among us."

The Diversity & Global Product Innovation Team reported, "Using science to capture the synergy between ingredients used by indigenous cultures, the vibrancy of street cultures and challenges of urban living, a fusion can be created that will foster a more dynamic innovation process leading to the creation of products that meet the needs of consumers in both the mass and prestige marketplace."

Angela Guy, Senior Vice President of Diversity & Inclusion, delivered the keynote remarks at the awards reception. "L'Oréal USA is proud to have sponsored FIT's Cosmetic and Fragrance Marketing and Management Master's Program for 2012. Those of us doing business around the world know the growth potential of the emerging markets. As US businesses, we can no longer just watch them (emerging markets) grow, we have to capitalize on this potential new, global consumer whose behaviors, beliefs and cultural practices can serve as new, innovative business opportunities to the US marketplace," Ms. Guy stated.

"This year, L'Oréal USA celebrates our 10th year of formally embracing diversity and inclusion as a business imperative. We view the diversity of our teams and business model as a competitive advantage that has been driven by the insight of our President and CEO Frédéric Rozé who fundamentally believes 'diversity fosters creativity,'" Ms. Guy noted.

About L'Oréal USA
L'Oréal USA, headquartered in New York City, with 2011 sales of $5 billion and 9,800 employees, is a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas.

L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The US is the base for the product development, international marketing and advertising for L'Oréal's twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and Dermablend. For more information visit www.lorealusa.com. Follow us on Facebook at L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSACorp.

About the Fashion Institute of Technology (FIT)
The Fashion Institute of Technology's Master of Professional Studies (MPS) in Cosmetics and Fragrance Marketing and Management program provides advanced education for outstanding mid-level professionals in the cosmetics and fragrance industries. The program was developed in collaboration with leading multinational corporations in the industry to prepare students for senior management positions.

The two-year program is designed for individuals working in cosmetics, fragrances, and related areas who have been recommended by their employers because of their strong management potential. In this program, students master the core skills of a business degree along with the creative and technical skills specific to the cosmetics and fragrance fields.

FIT is a leader in career education in art, design, business, and technology, with a wide range of programs that are affordable and relevant to today's rapidly changing industries. A college of the State University of New York, FIT offers more than 45 majors leading to the AAS, BFA, BS, MA, MFA, and MPS degrees. Visit fitnyc.edu.

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