SOURCE: eMetrics Marketing Optimization Summit

November 15, 2007 12:31 ET

Innovations, Case Studies and New Strategies to Optimize Online Marketing in 2008 Emerge From DC eMetrics Marketing Optimization Summit

WASHINGTON, DC--(Marketwire - November 15, 2007) - The eMetrics Marketing Optimization Summit in Washington, D.C. proved to be the most diverse and successful event to date, bringing together over 600 leaders in the industry. In accord with the summit's expanded focus, this year's Washington, D.C. conference offered analytics and marketing professionals from all business sectors a place to share lessons learned and forward-thinking insights to drive the evolution of the Internet marketing industry.

Conference Highlights

The eMetrics Marketing Optimization Summit has earned a reputation among its exhibitors as a pivotal place to announce new products, services and enhancements to existing offerings. Not only do the conference organizers and presenters have their fingers on the pulse of the industry, but the attendees represent the major brands and household names which are excelling in online marketing.

In Washington, D.C., eMetrics Marketing Optimization Summit attendees got a first-hand look at breaking news from the following sponsors. To see the press releases in their entirety, visit

Google - New easier-to-use features for its leading free analytics tool
Microsoft - Beta release of Project Gatineau, a free web analytics tool
IndexTools - Launch of Web Analytics Certification program
ClickTracks - Release of beta versions of its Lyris HQ marketing
platform and BidHero, a PPC bid management solution
ForeSee Results - Announcement of the growth of ACSI-based customer
satisfaction metrics as an industry standard
Hitwise - Launch of Lifestyle V3.0, featuring MOSAIC consumer
segmentation system
Interwoven - Acquisition of website optimization pioneer Optimost
OX2 - Announcement that Eric Peterson, a leading US analytics guru,
joins board as a shareholder

Attendee Testimonials

The eMetrics Marketing Optimization Summit has attracted a loyal fan base among industry insiders and practitioners in the field. The testimonials below and many others can be found at

"With a half day still to go, everyone I've talked with seems to view the event as a great success in terms of information shared, value delivered and networking opportunities. eMetrics succeeds again in creating an environment for professionals who share a common passion for analytics, multivariate testing, optimization and the pursuit of knowledge through customer interactions."

-- John Lovett, Analyst, Jupiter Research

"I learned a lot, caught up with colleagues and had a fantastic time overall."

-- Judah Phillips, Director, Web Analytics, Reed Business Information

"The conference was fantastic, I really learned a lot and it was a great chance to connect with industry peers."

-- Blake Harrison, Senior Manager Marketing Optimization and Customer Experience, Charming Shoppes

"Hands-down the most valuable, informative conference I have attended in the past 10 years."

-- Jeremy Cooker, Consultant, New Orleans Tourism Marketing Corp.

In spring 2008, the eMetrics Marketing Optimization Summit will return with events in Toronto, March 31 - April 2, Munich, April 8-9, San Francisco, May 4-7, and London, May 21-22. Save the dates, and visit for more highlights from the D.C. event.

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the eMetrics Marketing Optimization Summit in Washington, D.C. October 14-17, 2007, include the Web Analytics Association, Optimost, WebTrends, Omniture, DoubleClick, Numeric Analytics, TeaLeaf, Omniture, Google, Microsoft and more.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the eMetrics Marketing Optimization Summit
    (919) 833-9975 x10
    Email Contact