March 08, 2010 10:08 ET

Innovations in Mood and Mind Health Food and Drinks

ROCKVILLE, MD--(Marketwire - March 8, 2010) - has announced the addition of Business Insights's new report "Innovations in Mood and Mind Health Food and Drinks: Growth opportunities, effective product strategies and evolution in NPD," to their collection of Functional Foods & Beverages market reports. For more information, visit

The mood/mind health food and drinks market is one of the most exciting and innovative in the global industry thanks to its strong growth (albeit from a small base). This report has been written as an investigation into a new market with huge opportunities for global growth. It is very much an embryonic segment within the functional food and drinks sector, which continues to churn out some of the most innovative and original new products within the global food and drink industry. As is the nature of the food and drink business, emerging sectors such as mood/mind health have the ability to create a buzz among curious consumers and the potential to spark inspiration and interest from manufacturers/retailers. Over the past four years (since 2006), the sector has experienced significant changes, as more and more people show an interest in purchasing products to suit/improve their mood, improve mental acuity and target specific concerns (related to wellbeing and mental health). Products such as confectionery, bakery and soft drinks are traditionally perceived as indulgent, but recipe reformulation, re-branding and a change in marketing strategy can help to target mood/mind health. A change in strategy can introduce existing products to new potential target audiences, retail and distribution opportunities. This report is very unique compared to other management reports on the market because of its focus on current new product launches, analysis of potential new profit hotspots and investigation into the sub-categories and regions set for the strongest growth -- it will provide actionable recommendations for manufacturers and retailers who want to branch out into a new market within functional food and drinks.

Topics covered in the report include...

  • Drivers behind the evolution of the mood/mind health market
  • NPD analysis by region, flavor and sub-category
  • Leading global trends in mood food
  • Conclusions and strategies for success

For more information, visit

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