SOURCE: MindSay Interactive LLC

March 16, 2005 12:49 ET

Innovative Blog Network Emerges as Popular Alternative, Reaches 60,000 Members

FAIRFAX, VA -- (MARKET WIRE) -- March 16, 2005 -- With today's news that Yahoo! is joining Google and Microsoft in the battle for control of the blogging market, rapidly growing service provider MindSay Interactive (http://www.mindsay.com) is announcing the registration of its 60,000th blogger. The company also noted that it is entering its third year of operation with a suite of new capabilities while continuing to provide user-friendly publishing tools, a unique social experience, and the most innovative features in the blogosphere.

In an ongoing effort to educate and evangelize the millions of curious onlookers about the power of blogging, the company recently launched Ready Set Blog (http://www.readysetblog.com), a grassroots initiative featuring MindSay bloggers in their own words, answering the frequent questions:

(1) What is a blog?
(2) Why should I blog?
(3) How do I get started?
The project was highlighted recently on The David Lawrence Radio Show, WebProNews, and on some of the Web's most influential blogs. Wil Wheaton, actor, writer, and blogging pioneer praises MindSay for simplifying blogging through its service and the Ready Set Blog program. "Blogs are an incredibly powerful communication tool, and regularly bring together tens of thousands of people who are otherwise separated by time zones and countries," says Wheaton. "So why do 62% of Americans have no idea what this powerful technology is, much less use it? Because nobody has told them about it. Ready Set Blog is changing that, and helping ordinary people use this powerful new paradigm to communicate, educate, and entertain."

While the success of Ready Set Blog has helped drive recent member growth at MindSay, the company's rise over the past two years can be attributed primarily to its focus on providing a socially engaging user experience. Recent additions to the service include integration with Amazon.com's API to link together users with similar interests, syndicating the MindSay Inbox in RSS format to enable users to keep up with their favorite blogs from one feed, and MindSay Tags, which allow users to associate keywords with their entries for aggregation of related content.

In addition to its unique feature-set, MindSay has a long-standing commitment to keep member's blogs advertisement-free. Instead, the company generates revenue primarily through contextual advertising on its social networking pages. "Many well-funded companies such as Microsoft, Friendster, and MySpace have added blogging to their product offerings and blanket the blogs with ads," said Brian Klug, MindSay's co-founder. "We believe that offering a free service that respects the personal nature of blogs will ultimately prove to be a more compelling for users."

In 2005, MindSay will continue to focus on product innovation and bringing blogging to new channels. "By providing tools that make it extremely easy to blog, keep up with your favorites, and find other blogs of interest, we are attracting thousands of new bloggers who rely on our service every day," said Adam Ostrow, co-founder of MindSay.

Contact Information