SOURCE: Innovative Designs, Inc.

February 20, 2008 12:10 ET

Innovative Designs Expands Sales Representation

PITTSBURGH, PA--(Marketwire - February 20, 2008) - Innovative Designs, Inc. (OTCBB: IVDN), in conjunction with United Association Manufacturers' Representatives, continues to expand its sales representation across the globe. Two additional sales agencies have just signed on adding Innovative Designs, Inc. products to their assortment. The first being Ludwikoski & Associates, headquartered in Bucyrus, Kansas. Sales representative Jim Hunt will be covering Michigan and Northern Ohio, Pete Horn will be covering Indiana and Southern Ohio, and Mike Bippen will be covering Illinois. Also joining the sales team is Kenyon Eggleston, located in Vancouver, Washington. Kenyon will cover Washington, Oregon, Alaska, and the country of Chile. With the move into Chile, CEO Joseph Riccelli commented, "We have begun to address our desire to follow the winter season into the Southern Hemisphere. This move will allow us to sell our insulated apparel year round."

The addition of these, and other new sales agencies, will bring Innovative Designs, Inc. products into untapped locations, making the products available to a new group of consumers. CEO Joseph Riccelli commented, "As our sales representation grows, so will our overall sales. We have just begun to tap a huge market that exists for our products. The addition of these, and other agencies, will have a direct effect on our successes in 2008."

John Ludwikoski, President of Ludwikoski & Associates, said, "We are contacted on a regular basis by manufacturers wanting us to represent their products. After checking with retailers, and my sales associates, we were excited about the mutual opportunities for us and Innovative Designs."

The Company

Innovative Designs, Inc. manufactures the Arctic Armor™ Line, hunting apparel, and the multi-function "All in One" under the "i.d.i.gear" label featuring INSULTEX™. INSULTEX™ is the thinnest, lightest and warmest insulator in the market today. For more information, please visit http://www.idigear.com.

Disclaimer

Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov

Contact Information

  • Contact:
    Innovative Designs, Inc.
    Joseph Riccelli
    (P) 412-799-0350