SOURCE: Innovative Designs Inc.

May 23, 2006 07:00 ET

Innovative Designs, Inc. Expands Retail Presence

Purchase Orders to Date Exceed Last Year's Totals

PITTSBURGH, PA -- (MARKET WIRE) -- May 23, 2006 -- Innovative Designs, Inc. (OTCBB: IVDN), "i.d.i. gear," today announced it has significantly expanded its retail presence when compared to the 2005 season. The company would also like to announce that purchase orders through May 19, 2006 have already eclipsed all 2005 totals.

Innovative Designs' products were distributed in roughly 60 retail locations in 2005. In 2006, with the addition of big box retailers in the U.S., Innovative Designs has grown its retail presence to over 250 locations. One of the key drivers for this success has been the new Arctic Armor™ line that will be rolled out this year. Some retailers have already placed purchase orders on the Arctic Armor™ suit which they haven't even seen. This gives further evidence of the demand and competitive advantage of this product in today's market place.

Purchase orders have come in at an explosive rate when compared to last year due to our increased retail presence, new product lines, and increased successes by our national sales force. We just reached an agreement with a Canadian sales agency which will increase our sales reach across Canada.

Joe Riccelli, President and CEO, commented, "The success we are seeing across all of our product lines is truly remarkable. The ability to create a first generation product line such as Arctic Armor™, and to market and place the line with major retailers in just 6 months is a testament to the dedication and passion of our staff and sales force."

The Company

Innovative Designs, Inc. manufactures hunting apparel, Artic Armor™, swim aids, wind shirts, jackets, sleeping bags, and the multi-function, "All in One," stadium pack under the "i.d.i. gear" label featuring INSULTEX™. INSULTEX™ is the thinnest, lightest, and warmest insulator in the market today. For more information, please visit


Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at

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