SOURCE: BasilHealth

BasilHealth

October 12, 2016 10:00 ET

Innovative Digital Health Technology Startup Creates the Next Generation of Consumer Health

BasilHealth Empowers Consumers with Access to Personalized Health & Medical Data -- And Gives Power to Consumers to Proactively Track Their Own Health

SAN FRANCISCO, CA--(Marketwired - October 12, 2016) - BasilHealth, a consumer digital health technology company, today unveiled a groundbreaking innovation that empowers consumers to engage proactively in the process of managing their own health. The Silicon Valley startup is disruptively changing the landscape for consumer health management, giving consumers access to highly personalized insights to more effectively and proactively track, manage and monitor their overall health on their own.

The company's goal is to help consumers make better decisions about their health by creating a ]comprehensive, 360-degree picture that captures everything about the person's health and medical information all in one easy place online. Manage health and medical information, lab test results, fitness, diet, nutrition, lifestyle, personal goals, and data from health apps & trackers. BasilHealth also gives consumers access to track and manage their children's health too. BasilHealth's proprietary platform is based on highly accurate, real-time qualitative and quantitative data from a variety of sources. Consumers can create and maintain their own confidential personal health records designed to [later] be shared with physicians, healthcare providers, and family.

According to BasilHealth Founder and CEO, Kate Moloney-Egnatios, a veteran Silicon Valley executive: "We believe consumers are intelligent -- they manage their families, homes, education, and finances, and deserve the basic right and tools to take charge of their health now too. We strongly believe the more data you have, the better decisions you can make."

Founder & CEO Kate Moloney-Egnatios' passion to create BasilHealth is highly personal, spending the last five years developing the startup's technology in stealth mode. "I was involved in two serious accidents that left me with life-threatening injuries, major medical complications, and a painful, lengthy recovery," she said. "I experienced the incredible challenges within our healthcare system -- everything from incomplete medical records and inaccurate data, to finding the right doctors and the lack of reliable data-driven tools to track my own rehabilitation and measure my progress. It's those myriad of obstacles and lack of easy access to your own health data and records that leaves millions, including myself, feeling disempowered, frustrated and helpless."

Using BasilHealth's unique technology platform, consumers will also be able to order nationally accredited medical laboratory testing online including cholesterol, thyroid and pre-diabetes tests. Consumers can take the tests in the privacy and comfort of their home to save time, money and multiple trips to the doctor and lab.

The company's proprietary technology platform is directly integrated with CLIA-Certified Medical Laboratories (Clinical Laboratory Improvement Amendments) who will perform all testing. Results are sent back electronically within a few business days, and automatically stored securely online in a user's personal BasilHealth account. Lab results are easy to read and BasilHealth's consumer health technology platform allows consumers to view findings and lab data alongside other health, medical, and lifestyle information.

BasilHealth is aligned with several prominent partners including: World Health Organization; American Heart Association; The Linus Pauling Institute; Garmin; Thrive Market; International Mental Health Research Organization (IMHRO); ATLUS Sports Institute; and the American Association for Clinical Chemistry.

The company will initially target more than 100 million health-conscious consumers (ages 26-60) in the United States and Canada, providing everyone with a free account to help people (regardless of income status) begin to proactively manage their health information, all in one secure place. Over the next few months, the company will expand globally and integrate data collection from popular health apps, trackers, and medical devices. The company plans to add more advanced data analysis and personalization features through a system uniquely designed to handle complex health and medical data.

BasilHealth (www.basilhealth.com) has been working to reimagine the next generation in consumer health and personalized medicine since 2011. Named after the basil leaf for its well-known medicinal properties, BasilHealth's consumer health technology platform is patented in the United States, Canada, Europe, and Australia. BasilHealth's global technology platform actively integrates requirements and guidelines established by industry-leading regulation authorities including HIPAA, The Food and Drug Administration (FDA) and Federal Trade Commission (FTC). In addition, the company has invested in an extra layer of security and privacy for added protection beyond medical industry requirements.

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