SOURCE: Innovative Direct Response

Innovative Direct Response

March 01, 2012 10:30 ET

Innovative Direct Response and SupersonicPC Launching DRTV Campaign

IRVINE, CA--(Marketwire - Mar 1, 2012) - Direct response production leader Innovative Direct Response (IDR) has partnered with software developer Celeritas in the creation of an exclusive European television marketing campaign for the company's SupersonicPC computer optimizing system. Utilizing cutting-edge scanning technologies to identify a wide range of hard drive errors, SupersonicPC maximizes computer performance with incomparable precision.

"Errors and malware such as Trojan horses and viruses are rampant on the vast majority of hard drives," pointed out Jason Geater, "Serial Entrepreneur" and President of Celeritas. "SupersonicPC digs well beyond the usual levels to remove virtually all of these impediments and restore optimum performance to computers. Of course, we wanted a creative production company capable of delivering the full impact of this unique product to a wide range of users. That's why we went with a proven leader like Innovative Direct Response."

"It's really refreshing and inspiring to collaborate with such an inventive and original company," said Kelly Burke, Executive Producer of Innovative Direct Response. "We're going after a huge market, with the commercials being shown exclusively throughout Europe and translated into dozens of languages. So, we needed a message with wide appeal. I'm proud to say our creative team pulled out all the stops and came up with a killer animation concept that will impress anyone with the power and speed of SupersonicPC."

About Celeritas

A U.S.-based software developer that serves millions of customers in over 150 countries, Celeritas is the only company that offers online clean-up products for both the Mac and PC. Being a family-owned business enables Celeritas to keep a clear focus on its customers and effectively carry out its mission of consistently providing them with innovative, user-friendly PC optimization software.

About Innovative Direct Response

Since its doors first swung open in the early 1990's, Innovative Direct Response has grown into a recognized leader in the art of DRTV creative and production services. Based in Irvine, CA, the company's clear-cut mission is to stretch the boundaries of innovative thinking creating unsurpassed commercial productions ranging from short-form spots to long-form infomercials. As CEO/Executive Producer of this smart and forward-thinking enterprise, Kelly Burke has harnessed her creative vision to drive a record-setting number of successful television campaigns for a full range of products and services such as Your Baby Can Read!, Brainy Baby, Good Feet, Roseart, Financial Heritage, and Wild America.

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