SOURCE: Innovative Direct Response

Innovative Direct Response

October 05, 2011 16:36 ET

Innovative Direct Response Re-Teams With Pat Boone and Reverse Mortgage Leader

IRVINE, CA--(Marketwire - Oct 5, 2011) - Direct response leader Innovative Direct Response (IDR) has teamed up with Security 1 Lending and spokesperson Pat Boone in the creation of a national television campaign. Hosted by Mr. Boone, the new series of direct response productions showcases the finance company's reverse mortgage program.

"There's a rapidly-growing segment of our population reaching the age of 62," observed John Myers of Security 1. "Our reverse mortgage program addresses the needs of these seniors by providing them with a comfortable, easy way retain their financial independence. Naturally, we wanted to bring together Pat Boone and Innovative Direct response, the team that ignited the success of a previous reverse mortgage campaign. The enormously positive response to our new production definitely proves we were right on the money again."

"I'm absolutely thrilled to be back on board!" enthused Kelly Burke, founder and CEO of IDR. "I'm pleased to report that the response to our latest DRTV commercial has been nothing short of astounding."

About Security 1 Lending

A premier lender specializing in senior borrowers, Security 1 has pioneered a full array of reverse mortgage programs designed to provide financial independence to homeowners 62+ years of age. Launched in San Diego, CA in 2006, the acclaimed lender presently has facilities in 28 states. The guiding principle of this forward thinking company is to provide customers with a reverse mortgage experience that is educational, friendly, and pressure-free.

About IDR

Since its doors first swung open in the early 1990's, Innovative Direct Response has grown into a recognized leader in the art of DRTV marketing. Based in Irvine, CA, the company's clear-cut mission is to stretch the boundaries of innovative thinking in order to create unsurpassed commercial productions ranging from short form spots to long-form infomercials. As CEO and executive producer of this forward-thinking enterprise, Kelly Burke has harnessed her creative vision to drive a record-setting number of successful television campaigns for a full range of products and services such as Your Baby Can Read!, Aloette Cosmetics, Financial Heritage, and Wild America.

A recognized expert in realm of direct response, Kelly reaches out to the creative community by serving as a judge at annual ERA awards for commercial excellence, as well as conducting ongoing lectures at corporations and universities throughout the United States.

Contact Information