SOURCE: Innovative Direct Response

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March 16, 2010 15:50 ET

Innovative Direct Response Recognized by Prestigious Business Organization

IRVINE, CA--(Marketwire - March 16, 2010) - Innovative Direct Response (IDR), an acclaimed producer of high-end direct response commercials based in Irvine, CA recently received certification from the Women's Business Enterprise National Council (WBENC). The organization has established certification as a gold standard by which to identify highly qualified women-owned businesses that have distinguished themselves at all levels.

Kelly Burke, founder and CEO of Innovative Direct Response, sees certification as a culmination of her dedication to and enthusiasm for pushing the boundaries of creative production. "Every day, I can't wait to get into the office," she enthuses. "Each project is a new adventure! Certification from WBENC not only is a rare honor, it's proof that loving your work and taking creativity to the limit can stir up incredible opportunities. I'm deeply grateful to WBENC for recognizing my efforts."


Offering members a wealth of resources and tools, WBENC is dedicated to the advancement of women-run businesses and connecting these enterprises with other business entities that can benefit from member products and services. To gain certification from this prestigious organization, applicants must undergo a demanding review process to determine that their business is at least 51% owned, operated, and controlled by a woman or group of women.

About Kelly Burke

For over sixteen years, Kelly Burke has been a creative force in the dynamic world of direct response marketing. She began her distinguished career in a city synonymous with art -- Paris, France. There, she drew on her bold, imaginative thinking as a public relations consultant to a prominent real estate developer. During this rewarding journey into the marketing mainstream, Kelly developed a reservoir of creative skills and keen insights that eventually inspired her to launch her own company. Since its doors first swung open in the 1990s, Innovative Direct Response has been Kelly's undeniable love and joy. As CEO and executive producer of this forward-thinking enterprise, Kelly has harnessed her creative vision and uncanny sales ability to drive a number of successful campaigns for a full range of products and services such as Your Baby Can Read!, Financial Heritage, and Wild America

A recognized expert in the realm of direct response, she reaches out to the creative community by serving as a judge at the annual ERA awards for commercial excellence, as well as conducting ongoing lectures at corporations and universities throughout the United States.

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