SOURCE: Innovative Direct Response

Innovative Direct Response

Innovative Direct Response

April 07, 2011 19:10 ET

Innovative Direct Response to Create Media Campaign for ColorBlanks by RoseArt

IRVINE, CA--(Marketwire - Apr 7, 2011) - Innovative Direct Response (IDR), a recognized creator of direct response productions based in Irvine, CA, announced it recently has entered into an agreement to develop a set of TV commercial spots for RoseArt, a division of MEGA Brands Inc. The campaign will focus on enhancing brand recognition for the company's acclaimed new ColorBlanks art product for children.

"Children naturally embrace activities that stimulate their imaginations," observed Shantelle Taylor, head of marketing for MEGA Brands. "Color Blanks gives them a chance to push those imaginations to the limit. What better way to get this message across than with a direct response producer recognized for bold creative thinking without limits! I'm confident IDR will create a campaign with the firepower to send interest levels soaring."

"Our entire team is elated with this opportunity to join forces with such a powerful player in the kids brand industry," enthused Kelly Burke, founder and CEO of the DRTV production company. "MEGA Brands is a global company with great vision that creates innovative products for the imaginative mindset of children. Our goal is to create a 'must have' appeal for the ColorBlanks product line through a focused TV campaign high on energy, excitement and FUN. Stay tuned for a great commercial!"

About MEGA Brands

MEGA Brands is dedicated to nurturing creativity in children and their families throughout the world. Thanks to a proven commitment to quality as well as responsive customer support, their family-friendly products have achieved a special distinction in the kids brand arena. Appealing equally to boys and girls, MEGA Brands' product lineup encompasses a broad spectrum of games, puzzles, arts, crafts, and stationary. A major reason for the company's success is its willingness to break new ground. Each year, the company invests 3-4% of total sales to drive innovation.

About Innovative Direct Response

Since its doors first swung open in the early 1990s, Innovative Direct Response has grown into a recognized leader in the art of DRTV marketing. The company's clear-cut mission is to stretch the boundaries of innovative thinking in order to create unsurpassed commercial productions ranging from short form spots to long-form infomercials. As CEO and executive producer, Kelly Burke has harnessed her creative vision to drive a record-setting number of successful television campaigns for a full range of products and services.

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