SOURCE: Innovative Food Holdings, Inc.

September 29, 2010 15:00 ET

Innovative Food Holdings Announces 13th Consecutive Month of Record Monthly Sales

Increased Visibility Continues to Drive Foodservice Sales

NAPLES, FL--(Marketwire - September 29, 2010) -  Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products to professional chefs and to the gourmet consumer market throughout the United States, announced today that the company recorded its 13th consecutive month of record monthly sales on a month-to-month comparative basis as sales for the month of August set a new record, and increased approximately 29%, compared to August 2009. 

Mr. Sam Klepfish, Innovative Food Holdings' CEO, noted, "As we head to the historically busy fourth quarter, sales continue to be impressive and we are experiencing strong growth in all operating areas. We are particularly pleased by the increased visibility we are experiencing with our Foodservice partner and that in turn has been a factor in driving sales growth in our Foodservice business. We remain focused on growing sales, profits and further leveraging our position as one of the leading providers of the finest quality gourmet food to the over 14,000 professional chefs across the United States."

About Innovative Food Holdings:

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,500 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet Inc.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipate, believe, intend, potential, appear or expect. The Company does not intend to update these forward-looking statements.

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