SOURCE: Innovative Food Holdings, Inc.

February 08, 2011 09:17 ET

Innovative Food Holdings Announces 17th Consecutive Month of Record Sales; 2010 Best Year of Sales in Company's History

Senior Foodservice Executive Joins Food Innovations Management Team.

NAPLES, FL--(Marketwire - February 8, 2011) - Innovative Food Holdings, Inc. (OTCBB: IVFH) today announced that the month of December 2010 represented the 17th straight month of month over month record sales for the company. In addition, sales for 2010 were the best ever in the company's history. Full 2010 financial results will be released upon the filing with the SEC of Innovative Food Holdings' Annual Report on Form 10-K which will include fully audited financial statements for 2010.

Innovative Food Holdings is also pleased to announce that Todd Carrell has joined its wholly-owned subsidiary, Food Innovations, Inc. ("Food Innovations"), as Executive Vice President of Sales & Procurement, where he will focus on product line expansion in all sales channels and development of sales relationships.

Mr. Carrell has over 25 years of experience across multiple areas in the foodservice industry, including 17 years with a national foodservice distributor. Prior to joining Food Innovations, he served most recently as the Director of Street Sales for that company's Tampa division. As the Street Sales Manager of the division, he managed over 70 people and was responsible for over $170 million in annual sales.

Mr. Carrell's past positions include Hotel Food and Beverage Director, and Chef. Todd is a culinary trained chef with degrees in Culinary Arts and Foodservice Management from Johnson and Wales University, Providence, RI.

Sam Klepfish, CEO of Innovative Food Holdings said, "As we head into 2011 with continued sales strength and a record 2010 behind us, we are pleased to be able to add additional senior depth to our management team and we feel fortunate that a manager of Todd's caliber has joined our team. We remain extremely focused on growing all areas of our company and we believe that we have numerous additional growth opportunities within the foodservice and retail space and we are excited at the additional possibilities and potential a person of Todd's caliber brings to Innovative Food Holdings."

Todd Carrell commented, "As a foodservice professional, who has personally utilized the Food Innovations program, I believe that Food Innovations has built an impeccable reputation for quality and service within the foodservice marketplace and as a result, Chefs recognize, the Food Innovation program as a sign of the highest standards of culinary excellence. I am extremely pleased to be able to be a part of Food Innovations and I am excited about the future of Food Innovations and its numerous growth opportunities in 2011 and beyond."

In addition, Innovative Food Holdings announces that Chef Z. Ziakas, who previously held the position of Executive VP of Procurement, has now assumed the position of Director of Sales and Customer support for For The Gourmet (www.forthegourmet.com), Innovative Food Holdings' retail focused subsidiary. Chef Ziakas' new role is intended to further grow retail sales through retail product expansion, and through the additional leveraging of Innovative Food Holdings' foodservice resources.

About Innovative Food Holdings:

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,800 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipate, believe, intend, potential, appear or expect. The Company does not intend to update these forward-looking statements.

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