SOURCE: Innovative Food Holdings, Inc.

June 23, 2009 09:19 ET

Innovative Food Holdings Announces Entry Into Fast Growing Foodservice Category With Launch of Gluten Free Product Line

Initial Response to Gluten Free Launch Extremely Positive

NAPLES, FL--(Marketwire - June 23, 2009) - Innovative Food Holdings, Inc. (OTCBB: IVFH) announced today an expansion of its line of high quality Gourmet food products to now include a comprehensive line of over one hundred high quality gluten free products which are now available for the Foodservice market.

Justin Wiernesz, President of Innovative Food Holdings, commented, "The gluten free products we now offer enables us to enter this rapidly growing market category and to further serve the needs of people with Celiac disease who require full access to gluten free products. We are proud to be able to offer these products to our customers."

Mr. Wiernesz continued, "Since the recent launch of our gluten free line we have received an overwhelming response from our end user customers all across the United States. We expect to continue to expand this line of products and to further expand our activities in the gluten free market."

According to a report by the market research group, Packaged Facts, the overall market for gluten-free continues to grow as sales for gluten free food and beverage products grew at a compound annual growth rate (CAGR) of 28 per cent from 2004 to 2008. According to the same report, gluten free sales are expected to grow to 11% in 2009 and 9% in 2010, and 20% by 2012, when sales should reach $2.63 billion.

Sam Klepfish, CEO of Innovative Food Holdings, noted, "We believe that the rapidly growing gluten free market is an exciting new potential growth area for the company. We intend to leverage our distribution capabilities to further penetrate this market, explore gluten free partnership opportunities and to create overall value for the company."

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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