SOURCE: Innovative Food Holdings, Inc.

March 01, 2010 16:15 ET

Innovative Food Holdings Announces January Monthly Sales Surge Over 35%

NAPLES, FL--(Marketwire - March 1, 2010) -  Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today that sales in January 2010 exceeded sales in January 2009 by over 35%.

Mr. Sam Klepfish, CEO of Innovative Food Holdings, noted, "The extremely strong January sales increase of over 35 percent and the recently announced signing of a multi-year contract with one of the largest Foodservice providers in the United States further strengthens our belief in the strengths and uniqueness of Innovative Food Holdings' business. In addition, we believe that these impressive positive developments further reinforces our strategy and focus of creating long term value for our shareholders through the building of a long term growth business."

About Innovative Food Holdings, Inc.:

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,000 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at http://www.foodinno.com/. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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