SOURCE: Innovative Food Holdings, Inc.

July 08, 2010 13:29 ET

Innovative Food Holdings Announces Launch Into Puerto Rico

Online Financial Publication, CEO-CFO, Interviews CEO of Innovative Food Holdings

NAPLES, FL--(Marketwire - July 8, 2010) -  Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products to professional chefs throughout the United States and to the gourmet consumer market, announced today that its wholesale products are now available, for the first time, outside the continental United States. 

Innovative Food Holdings is now offering its 3,500 plus gourmet wholesale products to top chefs, resorts, hotels and establishments in Puerto Rico. The formal international launch, which targets the Puerto Rico gourmet food space, took place last week at a leading Food Show in Puerto Rico and a full line of fresh seafood and meats, gourmet chocolates, international cheeses and over 100 other hard to find non-perishable products were presented at the show. Currently, the products are only available via direct wholesale accounts at Innovative Food Holdings; however, we anticipate that the full product offering will be eventually offered via the web directly though its For The Gourmet Pro line as well.

Mr. Sam Klepfish, Innovative Food Holdings' CEO, commented, "We are pleased to launch into an entirely new market for us. We are particularly pleased that the product line was well received by some of the finest chefs at some of the finest resorts in Puerto Rico and that we have already begun generating product sales to Puerto Rico as a result of the launch."

The company is also pleased to announce that a detailed interview with Sam Klepfish, its CEO, was recently featured at CEOCFOinterviews.com. We invite all interested shareholders to view the full interview by clicking on this link http://www.ceocfointerviews.com/interviews/IVFH-InnovativeFood10.htm

About Innovative Food Holdings:

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,500 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet Inc.

Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

Contact Information