SOURCE: Innovative Food Holdings, Inc.

March 15, 2010 09:40 ET

Innovative Food Holdings Announces Launch of Premium Gourmet E-Commerce Web Offering

www.forthegourmet.com Offers the Same Gourmet Products Used by Professional Chefs Across the United States; Now Available Directly to Your Kitchen

NAPLES, FL--(Marketwire - March 15, 2010) - Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of over 3,000 high quality gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today that its wholly owned subsidiary, For The Gourmet Inc., has launched its flagship online retail e-commerce site: www.forthegourmet.com

The site offers hundreds of the exact same products currently being sold to professional chefs across the Unites States. www.forthegourmet.com also offers our first in class, chef supported customer service, features new and exciting unique product introductions on a regular basis and currently includes the following products

-- Direct from the boat, fresh live lobster
-- Over 200 of the finest freshly sliced and whole wheel cheeses from
   around the world
-- Tasty, lean and healthy Buffalo steaks and burgers
-- Full line of molecular gastronomy and bakery products
-- Meat Glue
-- Delicious Wagyu American Kobe style steaks and burgers
-- Rich authentic and flavorful demi glace and stocks
-- Exotic infused oils
-- Aged balsamic and flavored vinegars
-- Handmade dips and appetizers
-- Foie Gras, Caviars, and Crab
-- Indigenous sausages from around the world
-- Award winning Florida Key Lime pie
-- Gourmet chocolates, cheesecakes and candies
-- Full line of hard to find specialty ingredients

Discerning gourmet customers wishing to experience the site for themselves can, for a limited time, use coupon code "LAUNCH" to get 15% off all products on the site.

www.forthegourmet.com was custom built "in house" as an RIA (Rich Internet Application) using the latest UI technologies from Adobe's Flex framework. The site features an extremely unique, quick and seamless gourmet shopping experience including; "same page" easy navigation, "always visible" dynamically updating shopping cart, and an easy to use, industry first, gourmet "drag and drop" shopping cart.

In addition, www.forthegourmet.com which was built as part of Innovative Food Holdings' soon to be launched Food New Media platform, is extremely flexible and can be easily customized to fit the needs of the various wholesale and retail gourmet sales channels through which the company currently sells or anticipates selling into.

Mr. Sam Klepfish, CEO of For The Gourmet, Inc. commented. "We are very excited by the formal launch of www.forthegourmet.com. We believe the site is extremely user friendly, and is one of the more unique gourmet e-commerce sites on the web today offering some of the finest selections of the highest quality gourmet food available on the web.

Mr. Klepfish continued, "We continue to maintain a focus on increasing the company's bottom line through revenue growth in existing and new sales channels and we are pleased that www.forthegourmet.com further expands our sales offerings. Furthermore, we view the launch of www.forthegourmet.com as an important step in leveraging the power of the web to further drive the expansion and rollout of Innovative Food Holding's overall web expansion strategy."

About Innovative Food Holdings

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,000 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com/. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, www.forthegourmet.com and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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