SOURCE: Innovative Food Holdings, Inc.

November 24, 2009 11:27 ET

Innovative Food Holdings Announces Record Monthly Sales for October

Management Comments on Significantly Improved 3rd Quarter Operating Results

NAPLES, FL--(Marketwire - November 24, 2009) - Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of high quality gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today record sales for the month of October. Sales in October were approximately $745,000; this sales number represents the best month of sales in Innovative Food Holdings' operating history.

"We continue to sell the highest quality gourmet food products and customers are responding," said Sam Klepfish, Innovative Food Holdings' CEO. "We are seeing strength in both the retail and foodservice side of our business and we are thrilled to be able to announce a record month of sales for the month of October. Although, the company does not typically report monthly sales numbers, we felt that reporting record sales, in the economically challenging restaurant and hospitality industry, was a unique achievement for the company."

Mr. Klepfish continued, "Innovative Food Holdings' monthly record sales is especially notable as it comes after the company reported record 3rd quarter revenues of $1,891,316 for the 3rd quarter ended September 30, and reported a significant turnaround in quarterly operating profit by reporting record operating profit of $79,181 as compared to an operating loss of $112,032 for the comparable quarter a year ago. We believe that the strong operating results, reported in historically difficult economic times for the industry in which we operate, are a result of the synergies of leveraging Innovative Food Holdings' core gourmet platform across a variety of selling channels and we believe are a further indication of the core strength of the company's offerings."

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc., through its website, and through additional sales channels, provides the highest quality gourmet food products to the retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. The Company does not intend to update these forward-looking statements.

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