SOURCE: Innovative Health Sciences, Inc.

September 29, 2010 08:45 ET

Innovative Health Sciences Selects U.S. Manufacturer for Fitness Product Sponsored by Forbes Riley

On Track to Launch Revolutionary Fitness Product in Q1 2011

CLEARWATER, FL--(Marketwire - September 29, 2010) -  Innovative Health Sciences, Inc. (PINKSHEETS: IHSN) announced today that it has selected a New York City-based manufacturer to produce its revolutionary new fitness product. In early November 2010, the Company plans to begin filming a national direct response infomercial starring its product spokesperson Forbes Riley. A 2010 Inductee of the National Fitness Hall of Fame, Ms. Riley is a health and fitness TV star who can be seen regularly on one of the largest live shopping channels in the world, The Shopping Channel-Canada and soon on QVC Germany, Japan and Australia. Innovative Health Sciences is preparing for an initial product launch in the first quarter of 2011.

Like the multi-million unit-selling Thighmaster of the 1990s, Innovative Health's product is lightweight, portable, fun and easy-to-use. However, the Company's product offers a wider range of motion than other hand held exercise devices and can be used to tone virtually any part of the body, such as the arms, thighs and shoulders. "The combination of using one of America's leading consumer product manufacturers and the TV sensation Forbes Riley to sell this truly unique product has created a winning go-to-market strategy. Our upcoming product launch coincides with Christmas and New Year's resolutions, which creates a sharp rise in diet and exercise products in the first quarter of the year," said Chris Winter, president of Innovative Health Sciences.

"Following months of consideration and active due diligence on several bids received from various manufacturers, we believe we found a clear winner to manufacture our product. Thousands of dollars worth of tooling equipment are being provided by the manufacturer. In addition, the firm worked with us to significantly reduce the costs of materials, delivering higher margins and future sales profitability. While choosing an American company was important to us, we also wanted someone who was committed to adding value and could expand with us globally. Our manufacturer has multiple facilities in Asia and the capacity to scale up as demand for our product increases," concluded Winter.

Innovative Health Sciences recently introduced a prototype of its fitness product to a number of prospective distribution channel partners at the 20th annual Electronic Retailing Association (ERA) D2C (Direct-to-Consumer) conference held in Las Vegas, Nevada on September 21-23. More than 3,900 professionals from over 60 countries were registered for the event. The Company, who is a member of the ERA, received unanimous positive responses for its product, including strong interest from a domestic live shopping television channel, an international live shopping television channel and two of the largest retail distributors of fitness products in the world.

About Innovative Health Sciences, Inc.
Innovative Health Sciences, Inc. remains focused on its plan of acquiring companies that are leaders in their respective market niches and have the potential for additional upside. Acquired in 2010, Harrington Multi Media Marketing (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. For more information, please visit www.ihs-development.com or call 727-230-1036.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from the statements made herein. Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements. Innovative Health Sciences, Inc. and its division HM3 are not affiliated with Thighmaster in any capacity, and information related to this product is provided for illustrative purposes only.

Contact Information

  • Contact:
    Innovative Health Sciences, Inc.
    Chris Winter
    President
    Tel: 727-230-1036 x157