February 27, 2013 11:17 ET

Innovative New Product Changes the Way Canadians Take Their Vitamins

Vitamints - the anytime, anywhere vitamin - offers a tasty new format that can be taken without food or water

TORONTO, ONTARIO--(Marketwire - Feb. 27, 2013) -

Editors Note: There are four photos associated with this press release.

New in Canada, Vitamints is set to change the way Canadians take their vitamins by offering vitamins, minerals and nutrients in a tasty and convenient format. With a fresh minty taste, Vitamints can be taken anytime, anywhere without food or water, an innovative solution for those who live a busy, on-the-go lifestyle.

"Not since the launch of probiotics and smart waters have we seen this much excitement in the vitamin and dietary supplements category," says leading global trendspotter Marian Salzman. "This is a great example of a lifestyle-driven innovation in the consumer health realm, of which we will be seeing more in the future."

"Forgetting to take your vitamins is a thing of the past," says Shazad Bukhari, CEO of The Winning Combination, which manufactures and distributes Vitamints. "Vitamints not only taste great and offer the recommended daily dose of essential vitamins and minerals, but you can take them anytime throughout the day, whenever and wherever it works for you."

Launching simultaneously in Canada and the United States before hitting Australia, Japan and other international markets, Vitamints are conveniently packaged in sleek, easy-to-carry tins. The packaging is colour coded to easily identify eight different formulas, each tailored to meet specific health needs: Multi for Men, Multi for Women, Immune, Energy, Active, Focus, Calm and Recover. "Vitamints are designed to take the guesswork out of choosing a solution that's right for you, whether you want to support your body's nutritional needs or you're seeking energy stimulation, mental focus or immune system support," says Bukhari.

A daily dosage of four Vitamints ensures sustained release throughout the day for better absorption and greater bio-availability of the vitamin, mineral and herbal ingredients, and satisfies recommended daily intake requirements.

Vitamints are now available across Canada at most grocery retailers and drug stores at a suggested retail price of $8.99 each (60 per package).

About The Winning Combination

The Winning Combination creates leading-edge natural products from concept to completion, including weight loss, sports nutrition, on-the-go vitamin and mineral supplements, all natural protein powders and ready-to-drink beverages along with joint health and repair products. The Winning Combination manufactures all of its products in accordance with GMP guidelines. Working closely with local health organizations and governing bodies, we ensure our products are of high quality and in line with the highest health standards. Brands include Cardioviva™, Kaizen®, ABREXIN™, Vitamints™, Bodylogix®, Joint Grease®, among others. Visit for more information.

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Contact Information

  • Media Contact (Canada):
    LexPR Canada
    Natalie Ouellette (bilingual)
    416-542-9140 x3363