SOURCE: Prolifiq, Inc.

Prolifiq

April 22, 2015 08:12 ET

Innovator of Mobile Engagement Platform Launches Digital Content Strategies Guide for Medical Device Marketers

Prolifiq's New E-Book Offers Insights That Will Engage Healthcare Professionals and Grow the Sales Channel Through Digital Content

BEAVERTON, OR--(Marketwired - April 22, 2015) - Prolifiq Software announced today the release of a new guide that will help medical device marketers build digital content strategies that engage healthcare professionals (HCPs) and grow the sales channel. The e-book MedTech Marketer's Guide to Digital Content Strategies is available for download at: http://www.prolifiq.com/med-tech-marketers-guide.

Sales reps at medical device companies and the HCPs they work with are naturally becoming more digital as the world around them does. Technology adoption provides an opportunity for med tech marketers to capture insights and deliver compliant, engaging content to HCPs by utilizing the sales channel.  This guide will help marketers realize the potential of integrating sales with a digital strategy. Among the insights in this guide are:

  • The importance of prioritizing sales reps as a marketing channel
  • Strategies for creating compelling digital content that reps want to use
  • Five examples of digital content channels for medical device sales teams
  • How to ensure compliance throughout your digital strategy

"Med tech marketers know they must be digital, yet they take the ability to leverage digital content for the sales channel for granted," says Jeff Gaus, CEO of Prolifiq Software. "By integrating the sales channel, digital content, and the insights obtained from digital data, med tech marketers can optimize and regulate content that engages HCPs."

For additional information about this new e-book or Prolifiq's mobile engagement platform, visit www.prolifiq.com.

About Prolifiq

Prolifiq connects people with content from any device. Companies use Prolifiq's patented technology and apps to inform employees and engage customers in meaningful business conversations using controlled, compliant content. Each employee sees only the apps they need; workflows and audience segmentation ensure access to the latest content and resources; and the Good Promotional Practices rules engine keeps customer conversations and transactions compliant and measurable. Prolifiq's platform integrates third-party apps and internal systems -- thus providing a seamless user experience -- and leverages existing IT investments. For more information, visit www.prolifiq.com.

Image Available: http://www.marketwire.com/library/MwGo/2015/4/22/11G039178/Images/3D-Cover-376166294261.jpg

Contact Information