SOURCE: Audiopoint

May 06, 2008 09:00 ET

Innovectra Announces Speech Technology Partnership With Audiopoint

Innovectra to Add Voice Based Access Powered by Audiopoint to Its ActivImpact Offering

VIENNA, VA--(Marketwire - May 6, 2008) - Innovectra, an online advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced a new speech technology partnership with Audiopoint to enhance Innovectra's ActivImpact offering. This new partnership is designed to extend and enhance revenue generation activities for the company's Internet Yellow Pages (IYP) partners and the millions of advertisers they represent. The new voice service will be marketed under ActivImpact as Activ411.

"Audiopoint's R&D continues to push innovative speech technology making our partnership a perfect fit. Their speech platform seamlessly complements and enhances our digital advertising platform and offers consumers another easy way to find the local products and services they need," said Thomas C. Lewis, CEO of Innovectra. "Offering our IYP partners another channel for consumers to reach their local advertisers is a powerful platform extension."

With Activ411, Innovectra will provide simple voice based access to all of its web-based publisher's IYP directory data and services through the use of the standard telephone and mobile cell phone. All the user needs to do is speak.

ActivImpact, announced in January 2008, was designed to impact and improve the performance of IYP's online search properties. In addition to the newly announced Activ411 technology, the other features of ActivImpact include SEO, SEM, Mobile, Widgets, LeadSites, Video ads, and Dynamic Couponing.

"The demand is growing for powerful new communications services as a strategic way to enhance customer service and build a competitive edge," said Brian Lichorowic, CEO & President of Audiopoint. "Innovectra's customers will have a very real edge in the marketplace by integrating voice based access to their unique advertising technology platform. Today's announcement furthers Audiopoint's goal of providing our customers with the most progressive and seamless speech applications on the market today."

About Innovectra Corporation

An online advertising technology pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow PagesHomepages Directories, Ambassador's New York Yellow Pages and Ross Publications. Innovectra is headquartered in Vienna, VA and can be reached at 888-734-2299 or www.innovectra.com.

About Audiopoint

Audiopoint is a leading provider of innovative, voice services to consumer-oriented businesses. The company designs, develops and deploys large-scale Automatic Speech Recognition (ASR) software and services. Since the establishment of Audiopoint in 1998, the company's strategy has been built on continuous product innovation. Audiopoint developed and launched the industry's first voice portal in 1999 and is currently releasing its newly developed Voice Terminal Service (VTS) platform. Audiopoint is a privately held company based in Rockville, MD with offices in Middleburg, VA and Atlanta, GA and can be reached at 866-545-1560 or www.audiopoint.net.

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