SOURCE: Callidus Software Inc.

Callidus Software Inc.

June 06, 2013 07:00 ET

InnoVergent Selects CallidusCloud's LeadFormix Marketing Automation to Enhance Lead Management Process

PLEASANTON, CA--(Marketwired - Jun 6, 2013) - Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness software, announced today that InnoVergent, has selected CallidusCloud's LeadFormix marketing automation solution. The CallidusCloud solution will be integrated with NetSuite CRM, providing an integrated sales and marketing platform to transform InnoVergent's sales and marketing efforts. The agreement was signed in the second quarter of 2013.

CallidusCloud's LeadFormix marketing automation provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues

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About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, is a leading provider of cloud software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with sales and marketing effectiveness cloud software. CallidusCloud maximizes and accelerates sales and marketing processes for over 1900 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for better marketing, and smarter selling.

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