SOURCE: BrightRoll

BrightRoll

April 06, 2011 08:00 ET

Innovid and BrightRoll Partner to Bring Advanced Interactive Pre-Roll to Market at Scale

Partnership Makes BrightRoll the Largest Partner to Date to Offer Innovid Technology to Advertisers With iRoll®

SAN FRANCISCO, CA--(Marketwire - April 6, 2011) - BrightRoll (http://www.brightroll.com), the leading provider of online video advertising services, and Innovid (http://www.innovid.com), the leading provider for in-stream video advertising solutions, today announced a strategic partnership to offer advanced interactive pre-roll across BrightRoll's network of thousands of websites. This joint product offering will also enable buyers on the BrightRoll Exchange (BRX) to leverage this new ad format. BrightRoll joins a growing list of partners for Innovid and its iRoll® product suite, positioning them as the market leader in interactive video.

With iRoll®, advertisers and brand marketers can now offer consumers an unprecedented brand experience within online video. iRoll® offers multiple enhancements to standard pre-roll designed to increase the level of consumer interactivity. This includes the ability to print coupons, view multiple videos, showcase a carousel of products, look up movie show times, and a social media sharing functionality.

"We're focused on partnering with innovative companies to offer advertisers a serious competitive advantage by providing a wealth of new creative options that enable them to execute interactive media campaigns at unprecedented scale," said BrightRoll CEO Tod Sacerdoti. "Innovid's iRoll® technology has become the standard in interactive video advertising, and this partnership is yet another example of how we are pushing the online video ad industry forward."

"BrightRoll's superior reach and advanced targeting capabilities make them an ideal partner to ensure iRoll®'s standing as the market leader in interactive pre-roll technology," said Zvika Netter, CEO, Innovid. "Together, we will give advertisers the most immersive and engaging advertising experience possible with unprecedented scale."

Led by a team of Internet advertising veterans and talented engineers, BrightRoll has served billions of advertisements since its founding in 2006. BrightRoll continues to emerge as a leader in the market by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry's leading publishers, including more than three-quarters of the top 250 websites in the United States. Three-quarters of the top 50 advertising agencies work with BrightRoll to execute campaigns for its premier brands. Hundreds of branded publishers work with BrightRoll to maximize the value of their online inventory.

The Innovid iRoll® delivers targeted, dynamic rich media elements into video ads that were previously unable to take advantage of the interactivity afforded to the rest of the Web. Leveraging demographic and viewer data to deliver highly customized, engaging brand experiences, Innovid's iRoll® video format generates increases in brand awareness and recall that surpass other forms of online advertising. With Fortune 100 clients and top publishers including NBC, CBS, MTV and many more, Innovid has the scale necessary to reach mass market audiences. Innovid's iRoll® is the most engaging and interactive pre-roll format available to online advertisers. Innovid's Studio Authoring platform and analytics provide the tools to develop unique, engaging video ad units and the data required for actionable insight.

About BrightRoll

With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of online video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart online video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit www.brightroll.com or read more on BrightRoll's blog.

About Innovid

Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.innovid.com).

Contact Information

  • Press Contact:
    Rob Banning
    Innovid
    212-966-7555
    rob(at)innovid(dot)com

    Lindsey Scott or Jason Throckmorton
    LaunchSquad
    Phone: 415-625-8555
    Email: brightroll(at)launchsquad(dot)com