SOURCE: Innovid

Innovid Advanced Video Advertising Solutions

June 02, 2015 09:00 ET

Innovid Inc. Announces New President, Beth-Ann Eason

Former Executive at DoubleClick, Yahoo!, and Conde Nast Joins Interactive Video Leader to Further Expand Company's Global Footprint

NEW YORK, NY--(Marketwired - June 02, 2015) - Innovid, a leading personalized and interactive video provider, has announced a new President, Beth-Ann Eason. Eason's proven track record of delivering bottom-line results with companies such as DoubleClick, Yahoo!, and Condé Nast, will bring expertise and leadership to help Innovid scale their business. She will oversee four core areas at Innovid: client services, marketing, publisher relations and sales.

For nearly two decades, Eason has positioned brands and driven profit. With a focus on market expansion initiatives, she has led large teams and achieved rapid business growth. At Yahoo!, Eason oversaw ad category development, sales planning and marketing solutions. As Vice President and General Manager at DoubleClick, Eason managed marketing, customer acquisition, new business development and sales. Most recently at Condé Nast, as the SVP, Head of Digital Development, she led the corporate M&A strategy.

"The convergence of TV and digital is happening now -- which means immense opportunity for Innovid's advanced video solutions to further bridge this gap. Beth-Ann has the perfect blend of experience and business-savvy to help us lead this transformation," said Zvika Netter, CEO and Co-founder at Innovid.

"Innovid's proven track record to transform pre-roll video into engaging, lean-forward, ROI-driving content has led to relationships with top agencies and advertisers, as well as partnerships with Facebook and Roku. Being able to create, deliver and measure personalized and interactive video across all devices has positioned Innovid in the center of this burgeoning market," adds Eason.

Innovid's business has grown over 400% from 2014 to 2015 adding brands such as Chrysler, Kraft, McDonald's, Microsoft, and Mondelez to their roster of advertisers using their advanced video solutions. Additionally, Innovid has nearly doubled their employee roster globally, reaching nearly 150 people across the US, Australia and Europe. For more information, please visit www.innovid.com.

About Innovid
Innovid is the global leader in advanced video advertising, empowering advertisers to deliver interactive and personalized video experiences across multiple devices. Bridging the technological gap between TV and digital, Innovid simplifies the shifting video landscape for visionary agencies, brands and marketers. Additionally, Innovid's end-to-end video ad platform gives agencies and brands the transparency and ability to create, deliver and measure video campaigns, regardless of the media source to drive optimized, ROI-driven results. For more information, please visit www.innovid.com.

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